According to Brand Analytics, the social networks VKontakte and Odnoklassniki, as well as the Telegram messenger, have become leaders in terms of content volume and growth in the activity of authors over the past month in Russia. Instagram (owned by Meta, recognized as an extremist organization in Russia and banned) has lost about 30% in both positions.
The study analyzed more than 4.5 billion Russian-language messages from February 24 to March 24.
The growth leaders in terms of content were: VKontakte – an increase of 11%, Telegram – by 6%, OK – by 3%. The top three in terms of growth of active authors are still the same: Telegram – plus 23%, VKontakte – plus 14%, OK – plus 6%. As users were “busy moving”, the number of active creators grew more than the amount of content they posted.
brand analytics.
The leader in “losses” among blocked social networks was Instagram ((owned by Meta, recognized as an extremist organization in Russia and banned), which lost 30% in terms of content and 31% in terms of the number of authors. In second place is Facebook (owned by Meta, recognized in Russia as an extremist organization). and banned) – the number of authors decreased by 11%, they published 16% less content daily.
Leaders in terms of published content as of March 24, 2022: VKontakte – 13.6 million messages per day; Telegram – 7.7 million; OK – 2.9 million. Leaders in the number of authors as of March 24, 2022: VKontakte – 3.9 million active authors per day; Instagram (owned by Meta, recognized as an extremist organization in Russia and banned) – 1.1 million; Telegram – 934.1 thousand.
brand analytics.
Source: ixbt
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