According to the source, a record number of new iPhones were sold in the first week of sales in Russia.
According to the source, in the first week, 93,000 new iPhones were registered in the networks of Russian operators. This is about 0.08% of all active smartphones in the country.
But more importantly, this is a record for all iPhone generations. For comparison, the iPhone 12 line a year ago showed an indicator of 57,000 smartphones activated per week, while the iPhone 11 and iPhone 7 lines had the best performance earlier – 67,000 units in the first week. That is, we not only have a new record, but also an increase of 39% relative to the previous record and 63% relative to the result of a year ago.
It is also worth noting that about half of those 93,000 are iPhone 13 Pros. 33% was taken by the iPhone 13 Pro Max, and the iPhone 13 mini was chosen by only 4,000 buyers, which confirms the conclusion based on the iPhone 12 line: very few people need ultra-compact flagships.
About 11% of those who bought a new iPhone before it used a device from the iPhone 12 line, that is, they changed their smartphone in a year or less. 10% switched from the iPhone 11 Pro, about 9% – from the iPhone 11. As for those who switched from the Android camp, they counted about 10%.
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