From drones to projects that produce rain. From biotechnology to agroeconomic management platform. From applications to training and digitalization of rural workers.
There were many ideas and solutions presented for agribusiness. The reality show “Safra de Inovações – O Desafio das Startups do Agro” showed all Brazilians that innovation and technology can and should be used by rural producers of all sizes, to increase productivity, in a responsible way, preserving the environment with sustainability.
Three finalists presented projects that were totally necessary and disruptive for the sector. And the big winner was Durval Carneiro, CEO & Founder of the startup Trucker do Agro, who presented a management and reverse logistics project, which allows rural producers to make the best freight quotes, planning, optimize resources with transport and avoid waste, that even impacts the cost of living for Brazilians. An extremely relevant project for the sector, especially in a country as large as Brazil.
As an award, the two finalists received mentorship from John Deere executives in Brazil. And the big winner, an immersion in the agribusiness and John Deere innovation centers in the USA, the John Deere Technology Innovation Center in Illinois.
“The reality show has created a great opportunity to accelerate and give visibility to the innovation that John Deere is bringing to the field. Startups have a deep knowledge of digital solutions that can help producers overcome the challenges of the agricultural industry in Brazil and worldwide”, says Leandro Carrion, Innovation, Value Creation and Customer Experience Manager at John Deere Brazil.
With nearly two centuries, the history of John Deere merges with the development of the industry. Always guided by the constant search for innovation, the company is a world leader in the supply of products, technology and advanced services such as automated machines, connectivity with the field and data supply.
The John Deere Connected Solutions Center is the environment where the dealer accesses and monitors all data from the machines and their operations, in real time, through digital tools that help them in decision-making at all agricultural stages, in a structured way. and intelligent.
Even for those who do not have Wi-Fi or cell phone signal on their property, simply upload the data via a flash drive, which will be made available at the Operations Center.
In this way, the concessionaire has remote technical support and greater predictability of possible failures, fleet monitoring, the possibility of sharing data with business partners and full support for agronomic decisions.
John Deere is the great partner of rural producers, which, through the constant search for innovative and technological solutions, facilitates work in the field and increases productivity in the fields.
Source: CNN Brasil
