THE Willow It is the most popular samba school on social networks, surpassing other large associations such as Hose and the Large river . The survey “Sapucaí in the networks” performed by Nexus – Data Research and Intelligence revealed the numbers of followers of the samba schools on Instagram, X, Youtube and Tiktok.
On Instagram, the Salgueiro samba school leads with 680,000 followers, followed by Grande Rio, with 551 thousand, and the hose, with 513 thousand. Greater Rio also stands out for its highest growth in January, with 7.3% more followers.
At X, the hose is champion with 75,000 followers, while Salgueiro occupies the third position with 46,000 followers. Salgueiro is also in second place on Youtube, with 34,600, behind the hose, which has 63,400.
Already at Tiktok, Greater Rio leads with 49.5 thousand followers, followed by Beija-Flor and Salgueiro, which records 13.6 thousand, but with a 107% increase in January.
In addition to schools, drum queens also stand out on social networks. Paolla Oliveira, Queen of Greater Rio, is the most popular on Instagram, with 37.4 million followers, followed by Sabrina Sato, from Vila Isabel, with 31.1 million.
Viviane Araújo, from Salgueiro, occupies the third position with 15.6 million. At Tiktok, Sabrina Sato leads with 6.2 million, and Paolla Oliveira comes close behind, with 4.7. Evelyn Bastos, from Mangueira, appears in third place with 707 thousand.
The willow is also the most mentioned school in X, with 59,000 mentions, followed by the independent youth of Father Miguel (46 thousand) and the hose (34 thousand). The survey also registered peaks of mentions, such as in November, when the youth turned off singer Jojo Todynho from the muses, and in January, when influencer Débora Peixoto gave up parading for the group of youth.
In addition, the research also analyzed the predominant narratives about Rio Carnival, highlighting topics such as the plot of Grande Rio, the election of Thuane Werneck as Queen of Carioca Carnival and the death of Marcia Lage, carnival of youth.
This content was originally published in Salgueiro is the most popular samba school on the web; Meet the ranking on the CNN Brazil website.
Source: CNN Brasil
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