Smartphone companies and their marketing departments make biting remarks about each other from time to time. However, usually such trolling occurs between companies of the same level, among the market leaders.
Founded in 2006, Chinese manufacturer Tecno, known for its affordable devices for emerging markets, decided to troll Samsung, which has led the smartphone market for years.
A poster featuring a redesigned Samsung logo was posted on Tecno’s homepage, in which the company encourages its users to “try something new” rather than “repeat the same song”. This is part of a marketing campaign for the new Phantom X smartphone in which the company offers to buy a phone with a “completely new design.”
However, the design of the Phantom X is hardly unique: the Galaxy S9 still had a vertical main camera with an LED flash on the side in 2018.
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