Samsung Bespoke: artist’s refrigerators

Habit leads us to think of the refrigerator as a functional element of the kitchen, certainly not an aesthetic one. Most of the time it is a foreign body to the harmony of the lines drawn by the hob, pantry and drawers. Unless it’s hidden inside. But this year Samsung decided to give design-loving customers something more: the frigorifero Bespoke.

Bespoke arrives in Italy with two proposals: Panel Fixed, where the refrigerator is marketed as a traditional product with the predefined combination of external panels, or Panel Ready, which gives the consumer the possibility to choose the combination of preferred finishes and colors.

Both proposals allow you to choose between one classic, satin or glossy glass finish.

The Bespoke refrigerator, therefore, is a world of possibilities enclosed in one product. It will arrive in Italy in July in the version combined (available with 2m or 1,85m height), single carrier e monoporta slim (width 45cm). This appliance gives everyone the opportunity to choose their ideal combination. The goal is to make the refrigerator a perfect functional element, which it integrates with the style of your home. Its modularity, in fact, allows it to follow the changes and adapt to renovations of the environments, or to the growth of the family.

And what could Samsung have organized with a refrigerator that, in addition to being modular, is also customizable like an artist’s canvas? Let the artists be the first to make one-off versions!

«By entrusting the panels of our Bespoke to the talented artists with whom we have collaborated, we wanted to anticipate the next step of customization, imagining the refrigerator not only as an appliance, but a real focal point of the kitchen and home: a work of ‘functional art,’ he said Daniele Grassi, Vice President Home Appliances Samsung Electronics Italia.

The first artists to put their ideas and hands on the material panels that cover the doors of Bespoke are Diego Cusano, Fernando Cobelo, Camilla Falsini and the designer duo Outline. Different graphics and techniques from Cobelo’s futuristic approach to Cusano’s declaration of love for food. From Falsini’s forest of imaginary plants to Outline’s metropolitan graffiti.

Here’s how a refrigerator, thanks to a simple idea, can become a unique piece of art. So much so that the dream of the same Samsung board is to open the doors to the living room for this new appliance. To show the potential of interior decoration, Samsung has launched a second project. Thus was born Bespoke – BeCreative a contest that involved 250 students from 10 artistic high schools and secondary schools of graphics in a digital initiative that combines innovation, communication, creativity and the concept of Italianness in a guise that combines tradition and tension to the future.

The first place on the podium was conquered by the project The Italian spirit, of Carola Sisto. The young graphics of the 4th C class of Figurative Arts reproduced some of the most famous symbols of Italian art and culture in a refined game of white strokes on a black background. Carola was assigned one scholarship, while his school, the Caravaggio Art High School, received a Samsung Flip digital whiteboard. The second place was awarded to the project carried out by Domenico Mastrogiacomo, student ofISIS Europe of Pomigliano d’Arco, who wanted to tell Italy in words, reporting on Tela at Bespoke the names of some regions, some local idioms and some more famous foods.

The third place is an authentic dip in the landscapes of the South, made possible by the trompe-l’oeil technique. The representation that tends towards reality is a window that opens to the most rooted Italian tradition: good food, a sunny view overlooking the sea. The drawing is by Noemi De Marco, student of G. De Nobili Art School of Catanzaro. The artistic jury also decreed an ex aequo prize for Suyani De Souza, dell’Kandinskij Professional Institute for Commercial Services in Milan and for Melissa Grosso, of Boccioni Art School of Milan.

This project born from a brainstorming of the Samsung marketing team has opened up solutions with a considerable aesthetic contribution to a cold world like that of white. A surprise for the leaders of the Korean giant who have seen this combination of technology and art a great potential. «L’Internet of Things the weight of artificial intelligence will increase more and more “underlines Daniele Grassi,” but the AI ​​takes the information and uses it. Precisely for this reason there will be an increasing need for creativity. Thinking outside the box is the solution to create discontinuity, value and open new horizons. “