Samsung Display has announced that it will begin using the new brand to promote OLED panels. The company hopes that the ingenious name Samsung OLED will help “express the differentiation and superiority of its products in the market.” The brand will be represented by the OLED Provided by Samsung logo.
According to Samsung Display, the square frame in the logo reflects the vision that “a display is a window that connects people to the world and to others,” and that OLED displays enhance the design possibilities of device manufacturers.
The new brand will be used for a wide range of Samsung Display mobile OLED displays for wearables, smartphones, tablets and laptops.
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