According to Counterpoint analysts, the market for fully wireless headphones (True Wireless Stereo; TWS) grew by an impressive 44% in the first quarter.
The share of devices costing less than $ 100 for the year increased from 42% to 54%, however, a quarter earlier it was 55%, and three months earlier – 56%. Analysts believe that the market focus is gradually shifting to the area of ​​mid-budget and top models.
In the segment priced from $ 100 and above, Apple dominated with 57%, followed by Samsung with 17%.
If we talk about the market as a whole, then the first three looks like this: Apple, Samsung and Xiaomi. At the same time, of these, only Samsung was able to increase its share, while Apple and Xiaomi lost a little due to growing competition.
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