Samsung has surpassed Apple in the region of over 2 billion inhabitants. EMEA Tablet Market Data Revealed

IDC analysts evaluated the tablet market in the EMEA region, which includes Europe (including Russia), the Middle East and Africa. The region, according to various estimates, has 2-2.2 billion people.

Samsung has surpassed Apple in the region of over 2 billion inhabitants.  EMEA Tablet Market Data Revealed

The region shipped 14.6 million tablets last quarter, up 11.7%. Of this number, about 1.1 million units were in the educational segment, which is a record for the region.

Samsung remained the market leader and managed to widen the gap from Apple. The former sold 4.1 million devices, occupying 28.1% of the market and increasing sales by 26.4%. The second sold 3.59 million tablets, an increase of 17.1% and a 24.6% market share.

Samsung has surpassed Apple in the region of over 2 billion inhabitants.  EMEA Tablet Market Data Revealed

Also on the leaderboard are Lenovo, Huawei and, interestingly, Microsoft. The latter was able to increase sales by 21.8%, to 461,000 units. The largest growth was shown by Lenovo: by 152.8%, to 2.67 million.

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