Samsung Electronics has unveiled not only brand new Neo QLED TVs and a home version of premium MicroLEDs, but also updated its Lifestyle TV lineup.

Recall that the main feature of The Frame series is the “Painting” mode. In this mode, the switched off TV, instead of a black screen, the device displays various pictures.

According to the manufacturer, the 2021 lineup continues the The Frame series, with more customization flexibility and a thinner body. The new The Frame models are about half thinner than previous versions – 24.9mm thick. Also offered are new frame options in five colors and two styles: “Modern” (Modern) and “Beveled edges” (Beveled).

A separate highlight of the 2021 lineup was the model with the ability to switch modes from horizontal to vertical and vice versa. Sounds familiar – the rotating screen form factor was used in the 2019 Sero. However, screen rotation is not available in the entire 2021 The Frame lineup, but only in the compact 43-inch model.
Users can subscribe to the revamped Art Store and access the gallery, which includes over 1,400 works of art. The new technology “automatic curator” analyzes the user’s preferences and recommends the works of art that he likes.
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