The stage of the theater Ariston it will be a breath of fresh air for the fashion world. From Sanremo a vitality seems to arrive that we had perhaps forgotten a little due to the ongoing health emergency. According to advances collected in recent days, for many brands that have allowed themselves to be overwhelmed in this adventure, the 71st edition of the Italian song festival will be a beautiful showcase also because it is one of the few surviving in this period. The champions in the competition brought out the heavy artillery, bringing to the competition, in addition to the songs, designer red carpet looks.
One of the busiest brands was undoubtedly Dolce & Gabbana. The house will in fact dress Ermal Meta, Extraliscio e Davide Toffolo, Fasma e Random. “All the outfits have been specially designed and created by Dolce & Gabbana,” he reveals Fabio Mercury who for years has curated the style of Ermal Meta “we were inspired by a rock but romantic man at the same time, who winks at the 70s. The silhouette is lean, the patterned tuxedos are sumptuous but contemporary, the boots are metallic and animalier, shirts with soutache embroidery and gold sequins give that glam touch typical of that period ».
“We took over the Dolce & Gabbana archive trying to enhance its sartorial aspect but in a version that we could define as punk-rock” he reveals Ylenia Puglia talking about the work done on Fasma «It was a journey through classic cuts and fabrics made in accordance with his vision». THE Moonlight they rely on Etro and, since he takes care of them Nick Cerionia, everything suggests that the band will be noticed – as well as hopefully for the song in the competition – also for the outfits.
Cerioni is responsible for the now legendary looks of Achille Lauro that last year they managed with five performances to remove a lot of dust under the carpet of the singing festival, bringing a lot of confusion on that stage. And there is always the mind of the stylist behind the highly anticipated paintings by the performer Lauro that will be presented at the festival, beyond any competition. And Cerioni will always have the task of disheveling Orietta Berti: together with the brand GCDS they have come up with something that for the lady of the Italian song, who landed foot in Sanremo for the first time in 1966, will certainly be explosive.
Rhythm arrives in Sanremo with the desire to amaze. The song was liked by the press at the first listen, an appropriate style could give a good boost to the 25-year-old artist who has found the consecration Friends in 2018, after having trodden the Ariston scene in 2016 among the New proposals and returning in 2019 in Etro. The brand that will dress him this year is still shrouded in mystery: it could be Etro again or Dolce & Gabbana as in the December evening when his name was announced among the participants in the competition. “For the choice of looks we tried to stylistically concretize the visual images that the song wants to evoke starting from the verse” we will dress up in dizziness “” he confides Simone Rutigliano, stylist of Irama «hybrid emotions ranging from the energetic force that leaves the piece to the melancholic vein given by the text».
Under the heading big names we rubric Fedez e Madame. If he did not want to mislead us with his Instagram stories, it is reasonable to think that the rapper and record producer will rely on Versace, the fashion house that also dressed him on his wedding day with Chiara Ferragni. The youngest of this edition, on the other hand, chooses a great maison: as in the evening of the announcement of participation, Madame will be in Dior.
Annalisa will be in Blumarine while the brands chosen by Francesca Michielin e Noemi. For the Sanremo of his Metamorphosis, to quote the title of the latest album, the artist launched in 2009 by X Factor and his team took their cue from the service published by Vanity Fair. «It will be very feminine, bright and it will be a great Italian signature» they anticipate. From some artists we managed to snatch only a few small indiscretions like that one night out of five Arisa will be in Atelier Emé. Matteo Greco, the stylist of Aiello, it just tells us that the singer will be dressed by three different brands while Ramona Tabita, the name behind the look a Gaia, she just lets it slip that “she will be a modern Amazon.” As well as last year, the stylist will follow Elodie in the role of co-host about which he announces that “he will play at being a diva”.
On the other hand, whoever wanted to tell us a few more details is Giorgia Cantarini. She is the one who takes care of the look of the Coma_Things, a duo of artists who play a lot with fashion. “They will be dressed in MSGM, the brand founded by Massimo Giorgetti who believed in Coma_Cose from the beginning »reveals the stylist« started with the evolving aesthetics of Fausto and Francesca (their first names ed), who have abandoned a classic streetwear for a more elegant version. In short, the style code of the maison will be revisited in a “sauce” Coma_Cose ».
Per Bugo, The welfare state e Max Gazzè instead we are talking about a mix of brands. «We looked towards the 90s: simple but fun tailoring choices, two-tone dresses or the reinterpretation of the trench coat in an evening key. Some garments are oversized and sneakers will contaminate every proposal »he spoils us generously Fabio Mercury who, in addition to Ermal Meta, also follows the singer-songwriter «Marsem, Benevierre, Andrea Sagrini and Les Hommes have created clothes specifically for Bugo».
The welfare state it was the case of 2018. The band from Bologna returns to the Ariston stage and, as far as we know, something explosive is brewing again this year. The only information we managed to unearth are the names of the brands that will accompany them on stage: Canaku, Bunker Vintage, Animina, WAO, Sartoria Italiana, Kawasaki, Avril 8790.
For its sixth festival, Max Gazzè if you present with the mysterious Trifluoperazina Monstery Band and with a look we know little about. “I can say that every night will be different, all very crazy and eclectic outfits as the artist actually is” the artist’s stylist anticipates us Lorenzo Oddo «I can already say, however, that the final will be in a signed tuxedo Sandro Paris».
Per Lightning instead it is a debut. The style of the Roman artist is quite informal but from Silvia Ortombina who will take care of her look we were able to know that we will see bespoke garments designed by Father retro four hands with Tiny Idols, the creative studio of which she is the founder. “They are directly inspired by the 70s without neglecting an elegant minimalism that adapts to current trends,” he told us.
Who will arrive at Ariston with a look that wants to be something more than a dress is Gio Evan. «The artist chose for the first time at the festival Waxewul, an artisanal and sartorial brand made up of an all-female team that creates customized tailored suits “reveals the entourage of the multifaceted singer-songwriter and writer who will carry a message of freedom” we will see precious fabrics of the African tradition with patterns rich in symbols and history to tell, ready to celebrate tradition and innovation with a view to transculture, beyond any categorization ». Now that our curiosity has been amply tickled, we just have to wait for the show. And what a sight, according to all these advances.
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