Yes, on social media we talk about nothing but Sanremo 2022: performances, looks, songs. The week of the Festival is a topic of discussion everywhere. To understand is how much all this chatter has real effects on singers through their profiles. How much online popularity does the Ariston stage bring?
Inflead, Influencer Marketing Intelligence platform, made the math looking at the social performances of the 25 competitors competing at the 72nd Italian Song Festival, but also looking at guests and hosts. The difference was calculated between 1 and 5 February, before and after four evenings of the Festival. The triumph is of The List Representativebut not only.
On Instagram, all the protagonists of Sanremo 2022 have grown in terms of number of followers. The best results, however, are those of emerging artists and lesser-known singers and actors. Over 313% for Ditonellapiaga, for Yuman + 199.94% and for Tananai + 84.49%. Among the conductors, their social credits increase: Lorena Cesarini, + 146.21%, e Drusilla Foer, + 122.56%, one of the Festival’s moral winners with her monologue on uniqueness.
Instagram content
This content can also be viewed on the site it originates from.
On TikTok it is an absolute triumph for the List Representative with a striking + 2257.86%. There are hundreds of videos with the song and especially the ballet shown on stage. The Teletubbies and thousands of ordinary people do it in front of the mirror and in the street. The social success of The List Representative is transversal. On Instagram Paolo Sorrentino also uses the song for a brilliantly alternative ending of It was the hand of God. They have grown enormously on the youngest of social networks, TikTok, also: Yuman + 938.71%, Iva Zanicchi + 765.54%, Highsnob & Hu + 76.39% and Ditonellapiaga + 63.07%.
It is not only the number of followers that has increased, but also the involvement, an index that takes into account the amount of interactions made for likes, comments and views. The artists who have involved the most on Instagram were Achille Lauro (+ 175%), Noemi, Elisa, The Representative of Lista (+ 90.16%) and Lorena Cesarini again. On TikTok, the celebrities who have seen their average engagement rate grow the most are Yuman (+ 621.37%), again the List Representative (+ 176.47%), Gianni Morandi, Matteo Romano and Meduza.
Other stories of Vanity Fair that may interest you:
Sanremo 2022: the fourth evening, between the covers and the cyclone Giannetta
Source: Vanity Fair
Donald-43Westbrook, a distinguished contributor at worldstockmarket, is celebrated for his exceptional prowess in article writing. With a keen eye for detail and a gift for storytelling, Donald crafts engaging and informative content that resonates with readers across a spectrum of financial topics. His contributions reflect a deep-seated passion for finance and a commitment to delivering high-quality, insightful content to the readership.
