Can there be the Italian song festival without Sanremo? This is what the Rai leaders are wondering in these days since, as reported by Messengerpublic TV would be evaluating to move the festival starting from 2027 To remedy the problem of the increases imposed by the Municipality. To bear the costs of adaptation of the structures judged insufficient by the public service The Municipality of Sanremo would have asked Rai to pay one million euros more (in addition to a slice of the advertising revenues of the public service) for the creation of a more modern and adequate auditorium.
While Rai replies that until 2008 the Municipality has received contributions from public TV in order to create a new structure never built, The climate would become more tense after some record companies threatened to hold back from the race if the Rai had accepted the increases proposed by the Ligurian municipality. Hence the rumor of a possible change of location to transform the Sanremo Festival into an itinerant event To try to enhance the most beautiful places in Italy – we talk about Turin, which already in 2022 hosted the Eurovision Song Contest, but also of sea resorts such as the Amalfi Coast, Viareggio, Versilia, the Riviera Romagnola and Puglia.
The goal could be to make the Itinerant festival by moving it every two years from one city to another In order not to disconnect anyone – During the press conference of the Rai schedules, Rossi said: «Rai will do its festival, because it is able to have a unique production machine in Italy, capable of creating an event of this type everywhere». It will also be true, but Rai forgets a small detail: How would the public react to a festival without the name of Sanremo and without the Ariston as the frame? In our opinion, very bad. The Italian Song Festival is Sanremo because it is Sanremo himself a recognizable and reassuring format: Moving it to the advantage of more futuristic locations would empty him of that family air that Sanremo has always transmitted. THENutile say that, if the audience pulled back, advertising would also be back, creating a deadly damage to the Rai coffers: will the game really values the candle?
Source: Vanity Fair
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