The return of the São Paulo International Book Biennial, after the cancellation of the 2020 edition because of the pandemic, was considered a success by the organizers.
Between July 2nd and 10th, 660,000 people visited the 65,000 m² fair at Expo Center Norte, in the northern part of the city of São Paulo. This represents a number 10% higher than the number of visitors in the last in-person edition, in 2018.
Only students, in school visits, were 60 thousand visitors.
Also, fans of the literary party were more willing to spend. According to a survey carried out by the SPTuris Tourism Observatory, the average expense of each visitor was BRL 226.94 – 40% more than the average ticket for the 2018 edition.
The estimate raised by the Bienal is that each visitor bought 7 books.
In total, the event brought together 182 exhibitors, who made available around 500 editorial stamps from the most diverse literary genres. This variety resulted in about 3 million books made available, from 300 national and 30 international authors.
“In this edition of the Bienal, we could observe a huge flow of young people looking for books, from the most different authors and voices, which shows a scenario of great optimism regarding the literary market in the resumption of fairs”, said the executive director of HarperCollins in Brazil. .
HarperCollins Brasil, for example, surpassed its goal for the event by 253%. Among the highlights were the book “The day the tree in my backyard spoke to me”, by Paulo Vieira, as well as works by the creator of The Lord of the Rings, JRR Tolkien, and the most successful novelist in history, Agatha Christie.
“This was a Bienal to go down in history. We had the best revenue since when we started to participate in the Bienal do Livro”, added Heloíza Daou, Marketing Director at Editora Intrinseca.
The publisher recorded an average of 9 books sold per minute, which totaled 58,000 works sold at the event.
Daou highlighted the role of TikTok in boosting sales of some works by the publisher, such as the best seller Amor & Gelato, for example.
Source: CNN Brasil
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