São Paulo GP moves tourism and investments

After passing 2020 without the roar of engines in Interlagos, Brazil will receive a Formula-1 Grand Prix this Sunday (14). Even without the interest of the foreign public in being present, the race will have thousands of people in the stands – tickets sold out.

“This nostalgia was reflected in the purchase of tickets, people want to be there”, says the CEO of GP São Paulo, Alan Adler, to CNN. According to the data, 77% of the public does not live in the city.

In resource movement, the GP is second only to Lollapalooza and the LGBTQIA+ Pride parade. “We could not fail to have the continuation of Formula 1 in the city, which will now be called GP São Paulo”, says Mayor Ricardo Nunes (MDB). Governor João Doria (PSDB) cites the figures that the event moves. “The financial impact of R$ 810 million and the generation of 8,500 new temporary jobs”, he says.

The numbers also affect the hotel sector. “Our expectation is that this demand will take the hotel occupancy to around 70% to 75%”, says the vice president of the Brazilian Association of the Hotel Industry (Abih/SP), Fernando Guinato.

Care, such as the use of masks and sanitary measures, will be observed, emphasizes the coordinator of the Planning and Strategic Actions Group for Events (Gpae) of the Municipal Health Department, Caíco Oliva. “The organization will charge for the passport of the vaccine, the cell phone or the receipt”. The state government must complete, within ten days after the completion of the race, an operational evaluation report.

“The GP Brasil is a race where emotions are always present. The layout is very good, there are many overtakings, the Brazilian shouts, cheers… It is a very important circuit in the Formula 1 calendar”, assesses driver Felipe Massa.