An anniversary party, but above all the celebration of the desire to return to live with momentum, to bring energy and positivity after so many difficult months. Saucony Originals chose Milan Design Week to celebrate the 30th anniversary of the Shadow 6000, iconic model of the American brand born near the banks of the homonymous river in the town of Kutztown, Pennsylvania, in 1898. The primitive model was launched in 1991, designed to be the ideal shoe for high-mileage runners looking for the right compromise between heel stability, flexibility and forefoot cushioning: thanks to the innovative sole with grafted, for the first time, the VIP (Vertical Ionic Pillars) system, able to offer greater extreme comfort to the stride, proved to be a milestone in the history of running.
Today it is revisited in a contemporary key with premium materials and a new PWRRUN compound with a super light weight, while maintaining the chunky design typical of the Nineties. A series of events, initiatives and special projects accompany this special birthday: it all started on September 4th with a big one murals by the Milanese artist EricsOne, a maxi graffiti of 80 square meters in the Brera Design District, to then gather guests, ambassadors and friends of the brand in an open air party in the old space of the historic Ca ‘Bianca residence, now transformed into Carlo al Naviglio, the latest Milanese project by Carlo Cracco. At the center of the installation a dedicated customization area and a line-up that saw the famous duo of DJ Polly & Pamy, DJ Shablo and the rapper alternate Hernia, the latter protagonist, among other things, of the label’s winter campaign. EricsOne entertained the guests with a live painting performance of an unpublished work of art, obviously with a Shadow 6000 theme.
«Saucony Originals strongly believes in self-expression and individuality and it was important for us to celebrate the return to being together and the rekindling of the creative industry. Milan Design Week has really exceeded our expectations and our good vibes were perceived by everyone, both in Brera and by the participants of the event “, declared Claudia Lunati, Director of Global Marketing. But what differentiates this stainless brand that has become permanently part of the sneaker culture, in a decidedly crowded and competitive market? He told us about it Fàbio Tambosi, Chief-Marketing officer, for less than a year in the company, but who with his twenty years of experience (previously worked for adidas and Nike) has already infused a lot of life thanks to his passionate and inclusive vision: “Our trump card is authenticity, a coherent style, true to itself, yet always current. What I want to create is a conversation between the generations, where everyone is comfortable with a pair of Saucony on their feet. We have a lot of tradition from our tradition, but also a lot of innovation. Perhaps not many people know that during the 1960s Saucony collaborated with NASA to develop astronaut footwear and a pair of boots were worn by Ed White for his first spacewalk in 1965. We have it in our DNA! ” .
In short, wearing a pair of Saucony sneakers means wearing a piece of history, but a constantly evolving story. The Shadow 6000 model is an example, which will be reworked and re-edited with several releases and multiple drops in the coming months, with limited edition lines and new versions with unexpected graphics The first is that of the OG version, in white, gray and Navy, while the next, to be released on 10 September, is PEARL, which as the name suggests is inspired by the pearl, or the jewel that typically seals 30 years of marriage.