Sber is considering curtailing the SberGames project, which is focused on the development of mobile games. About 200 specialized specialists were involved in the project. The information was published by Kommersant with reference to several sources at once.
The reason is that all structures of the sanctioned bank will not be able to publish games through the Google Play and App Store stores. The source writes that so far funding is underway, but the company is optimizing and reducing unnecessary functions. Sberbank reported that the company is “working out various asset management strategies.”
A representative of a large gaming studio confirmed that SberGames wanted to bet specifically on mobile games, including those for the Western market: “The question is, given the sanctions, how will Sber’s structure be able to sell them through marketplaces? Most likely not.” He believes that SberGames can either try to hide the connection with Sberbank or curtail development.
Maxim Fomichev, producer of the Owlcat Games studio, believes that in this case, Sber could go for the division of brands into internal and external, while the latter will try to get rid of any connection with the Russian parent company. So far, sales of mobile games have been hampered by the absence of an independent app store from Apple and Google, although the authorities promise to launch one by June this year.
The sale of mobile games by Russian companies will be a game of roulette: you may fall under secondary sanctions, the games will be removed from app stores, and that’s it.
Maxim Fomichev
Source: ixbt
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