At today’s launch of the flagship Redmi K40 series, Lu Weibing, Vice President of Xiaomi Group, President of Xiaomi China and General Manager of the Redmi brand, shared the success of the previous line, the Redmi K30.

Despite the scarcity and supply disruptions, sales of the Redmi K30 series have surpassed 11 million units in the international market.
The Redmi K30 lineup debuted in 2020 and currently also includes the K30 Pro, K30 Extreme Commemorative Edition and K30S Extreme Commemorative Edition models.
According to the top manager, the Redmi team will focus on four product categories in 2021 – flagship smartphones, flagship laptops, huge TVs and smart wearables.

In these four areas, the lines will be updated, while maintaining one of the key features of Redmi – the optimal combination of price and quality.
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