Investors around the world are choosing mutual funds based on their personal needs and principles, according to Schroders’ Global Investor Study 2022.
According to a global study by Schroders, which includes Greece, investors who described themselves as “experts” focus more on the role that their principles and values can play in their investment decisions. More than 23,000 investors in 33 countries worldwide participated in the Schroders study.
The results for Greece show that more than half of “experienced” investors say that their personal principles are “very important” to them – significantly more than those who rank themselves at an average level of investment knowledge (16%) and those belonging to the category of “elementary knowledge” (10%).
Furthermore, the importance investors place on their values and principles increases with age. Almost 2 in 10 (76%) aged 71+ prioritize these aspects, possibly indicating that older investors are more confident and firm in their views.
Dimitrios Batzis, Head of Greece, Cyprus and Malta, reports that the mutation of investment criteria is more evident than ever, both in Greece and globally. Younger investors (ages 18-37), for example, are more likely to consider their principles and values when making investment decisions than investors in later life (ages 38-50). At the same time, we see that less informed investors tend to overestimate their investment experience. Also noteworthy is the level of ‘investment illiteracy’ we found in the Schroders study – something we are focusing on as a Group, as is the need to educate and empower investors.”
Additionally, the results show that respondents overwhelmingly believe that as shareholders, they should be able to influence the companies in which they have invested. This is true across the spectrum of investment knowledge – from those who describe themselves as “beginners” in investment knowledge, to the “experienced”. An impressive 95% of “experienced/advanced” investors believe they should be able to do this, as do 69% of “newbies”.
Issues related to climate change are seen as the most important commitment priority in all countries. Three however, Mexico, South Korea and Belgium ranked natural capital and biodiversity issues as the most critical, which demonstrates the importance of environment-related issues.
Knowledge is power
However, globally, despite positive intentions, there remains a gap in terms of investors feeling confident in making (from their own point of view) the right or most appropriate investment decisions for their future. Some 82% of “experienced/advanced” investors believe they have sufficient knowledge to feel confident in making investment decisions about their financial future, while only a quarter (26%) of “novice/basic” investors of investors feel informed enough to do so.
This demonstrates the need for better financial education and the role that financial service providers must play. More than half (51%) believe that investment firms should be responsible for ensuring the adequate level of knowledge of employees in personal financial matters – Greeks also agree that there is a need for more education, while 33% believe that this should be the responsibility of financial advisors.
It is noteworthy, however, that 45% of Greeks believe that educational institutions should have a role in educating people about financial matters, while less than a quarter (20%) believe that it is their personal responsibility.
Greater knowledge drives retail investors’ attention to private assets
In addition, the study shows that people around the world now feel more confident in accessing investments that may have been considered “off limits” in the past. Private assets are a particular example, with 47% of investors feeling they have access to both private equity and digital assets.
However, while most respondents feel confident investing in private assets, some categories are still considered complex and require additional support from financial providers and advisors to access. This is particularly true in the infrastructure sector, where investors were more likely to invest through a product offered by a third party, such as a mutual fund (41%), than directly (37%).
Source: Capital

I am Sophia william, author of World Stock Market. I have a degree in journalism from the University of Missouri and I have worked as a reporter for several news websites. I have a passion for writing and informing people about the latest news and events happening in the world. I strive to be accurate and unbiased in my reporting, and I hope to provide readers with valuable information that they can use to make informed decisions.