Usato, pre-loved, second hand: all words that have become increasingly part of our way of experiencing shopping. Accomplice of this trend certainly a greater attention towards the sustainability, but also the desire to research something truly unique, as only a vintage garment or accessory can be.
We, the consumers, have changed and, due to the law of the request-offer, our purchasing opportunities have also changed: today, in fact, we have a wide choice (increasingly vast) of possibilities to buy excellent selections. second hand.
And, hand in hand with our change, the perception of this market has also changed, which before, by many, was perceived as a fallback with lower costs, rather than a conscious choice.
In a few, until recently, for example, they focused on the second-hand world to choose the Christmas Gifts to do with friends and relatives. Today, however, show up with a gift pre-loved is regarded as a plus, almost a manifesto capable of recounting and spreading green ideologies, increasingly shared, especially by the new generations. No, we are not talking about the “recyclone” of the past years, because the gifts are chosen ad hoc for the people we love, and not randomly distributed just to get rid of what we didn’t like.
You will find everything, really. Just look for it. Your family is a lover of ugly jumpers at Natale? There are also those, for young and old: we have found them on Vinokilo.
Ugly jumpers second hand on Vinokilo.
Of course, choosing used clothing still creates some prejudice, but according to research promoted by Vinted, the community with over 45 million lovers of moda second hand, in some European countries it was highlighted that more than half, 56%, of the respondents intend to buy and ask to receive a mix of new and second-hand gifts for the upcoming holidays.
Second hand gifts are increasingly popular, here a shot of Vinted.
What are the most sought-after objects and garments?
On the podium are books, followed by toys, clothes, household items and jewelry.
Rolex in particular, according to research by for-sale.co.uk, is officially the most desired second-hand brand in the world, with over 300,000 annual Google searches. For clothing? Patagonia which, with its 87,800 annual searches, also confirms its identity as activist brand, because, as they explain on the website: «The best thing we can do for the planet is to reduce consumption and make more use of the things we already own». And what if we focus on Italy instead? Louis Vuitton ranks first in research. After all, winning a luxury accessory, synonymous with high quality, at a reduced price is really everyone’s dream.
The search for accessories Gucci, instead, according to an analysis made by the reference site for pre-loved fashion since 2009, that is Vestiaire Collective, is, on an annual basis, in strong increase (+ 80%), thanks also to the ferment generated by the release of the film House of Gucci. Bags are the most desired category (especially the Horsebit 1955 and the Jackie), while the most searched article is the baseball cap monogram.
A model Jackie by Gucci on Vestiaire Collective.
Look for ideas to impress friends and family with second hand gifts?
Here we have collected ours TOP 10 of luxury brands: bags and accessories found on the websites of pre-loved fashion best known. Happy shopping!
Other stories of Vanity Fair that may interest you:
– Celebs like fashion vintage
– Gucci, a great desire for vintage (thanks to the film)
– 5 apps to sell used items (and earn)
.
Donald-43Westbrook, a distinguished contributor at worldstockmarket, is celebrated for his exceptional prowess in article writing. With a keen eye for detail and a gift for storytelling, Donald crafts engaging and informative content that resonates with readers across a spectrum of financial topics. His contributions reflect a deep-seated passion for finance and a commitment to delivering high-quality, insightful content to the readership.
