The businesswoman and creator of digital content Mica Rocha is the new hire of CNN Brazil. She will have a program on entrepreneurship, with a premiere date for this year, and will focus on the female audience as a target audience.
Mica is a publicist and Creative Director for Misha, her accessories brand, and Marketing Director for Open Era, her athleisure brand. The New Bloomers group, which houses these brands, has four physical stores and an e-commerce store.
He wrote 3 books about relationships that became best sellers and entered the bestseller list in Brazil. She was Forbes under 30 and today she is an ambassador for brands such as Banco BTG and Wella.
“Being on CNN Brasil is a professional challenge and I am very excited. We are working to bring a program about female entrepreneurship with a humanized perspective and a lot of proximity to the audience. Followers who already know me will receive more content with my face and it will be amazing to expand to new audiences ”, she explains.
Source: CNN Brasil
I am an experienced journalist, writer, and editor with a passion for finance and business news. I have been working in the journalism field for over 6 years, covering a variety of topics from finance to technology. As an author at World Stock Market, I specialize in finance business-related topics.
