Sephora and Lady Gaga together for Pride Month and all the initiatives of the other brands beauty

To unite Sephora And Lady Gaga It is a vision of beauty that goes beyond appearance, and a sense of community that is first of all solidarity, inclusive, joyful and deeply inspiring. Key, fundamental values, which are expressed in the new episode of the brand’s campaign, We Belong to Something Beautiful, created in collaboration with Haus Labs by Lady Gaga and the Foundation Born This Way Foundation, and which sees the same protagonist Lady Gaga.

But not only. The sharing of ideals and values ​​between the brand and the famous artist is also reflected in the important initiative created on the occasion of the Pride Month in support of the LGBTQIA+community. From 1 to 30 June, for each product Haus Labs By Lady Gaga purchased from Sephora, 1 euro will be donated to the Born This Way Foundation, The non -profit organization founded by Lady Gaga and her mother, Cynthia Germanotta, Which supports and inspires young people to build a kinder and more courageous world, able to take care of their mental health.

The funds raised will support the Kindness in Community Fundthe global micro-financing program of the Born This Way Foundation which supports local realities committed to creating safe, inclusive and accessible spaces, designed for the psychological well -being of the youngest. Sephora and the Born This Way Foundation also invite the public to report organizations, not yet included in the program, which have a positive impact on the LGBTQIA+communities, so that they can receive these funding. Applications can be sent through the site Born This Way Foundation officer by June 30th. The final beneficiaries will be announced by December 2025.

Sephora’s commitment in favor of the LGBTQIA+ community does not end here. For the second consecutive year, in fact I will return “Brave spaces” in the store selected all over the world, or Safe spaces designed to welcome members of the LGBTQIA+ community and their allies To create the own looks on the occasion of Pride celebrations. In addition, Sephora recently launched the plan Hearts Not Hate, an initiative born for Promote a positive and safe online environment for your community through rules of moderation.

But Sephora is not the only one of the beauty realities to make his voice heard on the occasion of Pride Month. Many brands and beauty brands that for the whole month of June They created ad hoc initiatives, projects and collections designed to celebrate freedom of expression in all its forms.

The Mist Have – Limited Pride Edition of Yepoda

For the second consecutive year Yepoda has decided to support the LGBTQIA+ community by creating together with the artist Shanaée Benjamin a limited edition of The Mist Have in XL format. Thanks to hyaluronic acid, ginseng and aloe vera, The Mist Have – Limited Pride Edition It provides the skin with immediate hydration. Aloe vera and hyaluronic acid also give a revitalizing impulse and a mixture of green tea and lavender guarantees relaxation. For this limited edition of the face spray, the Korean beauty brand will give 100% of the profits in support of the LGBTQIA+community. A quarter of the amount Donato will go to@AGedomilanoan association created by parents, relatives and amic* of lesbian, gay, bisexual, trans* +people, together with the other 36 locations present throughout Italy, who help parents support their children when they come out, as well as fight to promote civil rights and social change in Italy. The remaining amount will be equally divided between the LGBTQIA+ NGOs select: @LSVDBB , @Felgtbi And @lerefuggeoffiel.

Debby’s Rainbow Collection

The brand presents the Rainbow Collection, a collection of mascara and eye pencils declined in eight pop shades. The new 100% mascara color boasts a formula volumizing which gives the eyelashes volume And definitionenriched by vibrant pigments for an extra bold effect; The eye pencil 100% eyepencil color has one Ultra-Pigmented texture which merges on the eyelid as a silk, giving a Intense and vibrant color. With this initiative the brand supports Rainbow housethe first space in Lombardy that offers welcome and support to young discriminatches for their orientation or gender identity, managed by the Social Cooperative Open Space Serviceshas been active for over thirty years in the Milanese territory.

The #beyou project by Nivea Creme

Nivea Cream Also renew this year its collaboration with Arcigaythe Association for the protection of the rights of the LGBTQIA+community, with the aim of continuing to promote an increasingly free, safe and inclusive space for everyone. From their synergy it is born The new edition of the #beyou projectthe psychological support desk accessible online, designed to offer support to those who face the delicate and fundamental moment of coming out. In parallel, the brand presents for the third consecutive year the Limited edition of its iconic blue tin Revisited in the colors of the rainbow flag: a symbolic gesture to celebrate the right to freedom of expression and affirm the value of inclusion.

The Opi #opimakeemjelly enamel collection collection

For the summer Opei presents Opi make ’em jellya collection that includes shades with a translucent, lactiginous and glittered Jelly effect, alongside splendid opaque crème. 12 shades combined in the Nail Lacquer and Gelcolor systems and 12 additional shades of Infinite Shine – all in support of The Trevor Projectthe largest organization for the prevention of suicide and the intervention in crisis situations for young LGBTQIA+.