Good news for all beauty addicts. After the success of last October’s edition in France, SEPHORiA, the flagship international event organized by Sephora, will make its debut in Italyto be precise a Milan at The Mall in Porta Nuova, IL March 28, 29 and 30.
A unique event, which will welcome visitors in an exclusive location of over 3000 square meters, transformed for the occasion to host a real beauty Funhouse. The participants will live immersive experiences offered by iconic brands, beauty services created by the best international make-up artists, masterclasses with the founders of some of the most loved brands of the moment and much more.
During the three days, guests will be able to enjoy a rich program with 35 brands, 4 service areas, masterclasses and consultancy private events with brand founders and experts, all within a vibrant and colorful atmosphere, characteristic of the SEPHORiA universe.
«This year, SEPHORiA will stop for its European leg in Milan for the first time, ready to capture the hearts of beauty lovers. We are thrilled to welcome our community to this first Italian edition of this highly anticipated beauty event, in a Beauty Funhouse that will allow the public to immerse themselves in our world and live our values” declared Beyhan Figen, General Director of Sephora Italy. «We can’t wait to open the doors of this magical event and offer an unforgettable beauty experience to our Italian community together with many of the best beauty brands on the global scene.»
The event will be open to the public on March 28from 6pm to 9pm, on March 29from 9 am to 10.30 pm, and on March 30thfrom 10am to 8pm. The three days will be divided into time slots lasting 3 hours and accessible via purchasable tickets online. At the end of each session, participants will receive an exclusive bag containing a selection of the best brands distributed by Sephora.
SEPHORiA is an annual global event open to the public, created to celebrate the world of beauty.
Source: Vanity Fair

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