Shake Shack, an American fast food restaurant chain, has launched a promotion where customers will receive 15% cashback in bitcoins as a reward for purchases.
According to Shake Shack, customers of the network will receive up to 15% cashback in bitcoins for any purchase in the fast food restaurant chain made using the Cash Card, as well as the debit card available in the Cash App, and when purchasing goods through the Cash Boost reward program. available to Cash Card members.
Shake Shack marketing director Jay Livingston said that the company needs this experiment to determine what part of the audience is ready to pay for purchases in cryptocurrencies, whether the company should start accepting cryptocurrencies, as well as the feasibility of expanding loyalty programs.
According to preliminary financial results, Shake Shack’s total revenue in 2021 was $739.9 million, up 41.5% from the previous year. The fast food restaurant chain has over 240 locations in the US and 125 locations worldwide.
The other day, the authorities of the Swiss city of Lugano announced the “de facto” legalization of a limited list of cryptocurrencies – BTC, USDT and the city’s own token LVGA – as legal tender.
Source: Bits
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