Spring is coming and with it the desire to dare, change, experiment. If the first steps are usually accomplished by trying new and different styles, the following ones concern the cuts, which are increasingly attractive, and not least color.
The desire to see oneself with bright reflections, or with enhancing and luminous nuances, is more than understandable. Accomplices the latest trends that invite real revolutions hair. You see Lucy Hale, among the most chameleonic of the star-system. Many his color changing. Among the latest the conversion from a coffee tone to the Sienna.
But if it is legitimate to change, treating your hair with the right attention is “courtesy”. Entrusting care to any product is not enough. They are needed shampoo for colored hair, with specific formulations, designed to deeply hydrate the treated hair and, at the same time, protect it from external damage.
«Most women have colored hair and, not surprisingly, color is the main service of the salon. With repeated washes, each color tends to resize its pigments, leading to a change in the original chromatic line “he explains. Giovanni Iovino, Global Creative Director Cotril.
LACK OF HYDRATION, SMOG, AGE
“But it’s not just a question of cleansing. The sun, smog and the passage of time are also factors that affect the premature fading of color. This is why it is important to use ad hoc products that protect, illuminate and keep the color bright and long-lasting, wash after wash. The line Color Care by Cotril, for example, with its antioxidant, protective and highly technological formulation, it compacts the scales of the hair and guarantees a reflective effect, thanks to the action of Linseed oil, vitamin E and Orange extract. In practice, it acts to protect the color by creating a protective film around the hair. In this way it prolongs the duration of the coloring and illuminates the hair, giving intensity to the reflections, and enhancing its shine and brilliance. “
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