Shiseido wants to protect the skin and ocean

Shiseido has two great goals for the future of the solar cosmetics: effectively protect the skin from rays UV, UVA and UVBand offer increasingly advanced anti-aging benefits. “Our latest innovations respond to a double need: on the one hand a very effective protection from sunlight, on the other an enhanced anti-aging action. For this we have increased the concentration of active ingredients up to 65%, so as to offer real skincare benefits », he explains Nathalie Broussard, director of Shiseido scientific communication. But the protection does not stop at the skin: Shiseido also looks at the environmentand in particular to the health of marine ecosystems: “We are very attentive to the choice of UV filters: we only select not controversial ingredients and that they are not prohibited, for example, in Hawaii, precisely to make sure that the impact on the sea is as limited as possible”. Attention to sustainability also concerns materials: «We try to use as much eco -friendly packaging as possible. For example, in that of our sun lotion, 70% of the materials come from sugar cane. We want to combine safety for the skin and respect for the environment ».

However, protection from sunlight remains a fundamental gesture in the prevention ofskin aging: «90% of age signs are caused by sun exposure. For this reason it is essential to protect the skin from UVA and UVB rays, which are the main managers of photoinigning ». But for Shiseido the future goes beyond simple defense: ambition is to rethink sun protection through biotechnology. «My dream is to develop solar filters obtained through biotechnological processes, so as to minimize the impact on nature. And one day, perhaps, create filters that are not only harmless, but that even nourish the marine environment ».

Nathalie Broussard, director of Shiseido scientific communication.

Pedromachado

This vision takes the form of the project Sea 2025scientific expedition through the Mediterranean that Shiseido supports within the Blue Project. For ten weeks, an international team of researchers on board the Catamarano One collects samples of water, analyzes the DNA environmental and study the marine microbioma. This is precisely the heart of the new research program of Shiseida Europe Innovation Centerwhich explores the potential of marine microorganisms for the development of sustainable cosmetics of the future. The goal is ambitious but clear: to understand if there are bacteria capable of filtering UV rays or regenerating the environment, and if possible one day integrates them into skincare treatments.