Simone Marchetti, the editorial: the law of noise

This editorial by Simone Marchetti is published in the number 38 of Vanity Fair on newsstands until 16 September 2025

They nicknamed it “The noise law»: It is that attitude of politicians and powerful to prevail the next by raising his voice, throwing invectives, humiliating and attacking those who do not think like them instead of establishing a civil confrontation.

The king of this new trend is obviously the new President of the United States, Donald Trump. It was enough for him a few months to the White House to destroy everything that has been conquered so far in diplomacy, civilization and dialogue between different factions. Not a day passes that does not publish memes, parodies, offenses and false news not taking care of the consequences, indeed, with the precise purpose of annihilating what the democracies support.

The interesting fact, however, is that even on the left, in the United States, they are starting to respond in tone. An example above all: Gavin Newsom, Governor of Californiahe is publishing tweets and posts that respond to Trump for rhymes offending him, using his own denigratory tactics and putting him on the carpet through the same ways in which he “spreads” the weakest opponents.

It is the noise strategy where whoever shouts stronger and those who shoot it bigger win. This trend seems to reflect what often happens in the common lives of all on social networks, virtual but very real places where every discussion ends in a dispute and many positions translated into hatred, revenge and humiliations of the “enemy”.

This way of communicating It is so widespread, from the top of the institutions to the daily life of all of us, to make it difficult to say where it will bring us: at the moment you just have to see the situation to try to understand what to learn, where you can do better, how to presumably remedy you.

In this number of Vanity Fair You will find the exact opposite of all this. I start by telling you theSpecial edition dedicated to the memory of the disappeared Giorgio Armania publication that we give you this week and that speaks of the history of those who have dedicated their lives to a style that helps people to dialogue and find their place in the world.

You will then find a Extract of the book we wrote with Banca IFISa publication that I hope will help you better understand how to work and how to use artificial intelligence by listening to the words and projects of great innovators who already use it.

Finally, in the pages to follow, by the cover character, Ed Sheeranto the stories of Renzo Rossoto the reportage fromAfghanistanup to the legendary epic of the heirman Consuelo VanderbiltI hope you will find the visions, inspiration and lightness they are used to cross and, perhaps, to silence that noise of screams and hatred that is poisoning our lives.

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