I recently had the privilege of participating in an enriching trip to Singapore with the São Paulo Media Group, where executives from various areas came together to learn from one of the most innovative countries in the world. The experience went far beyond a simple exchange of knowledge – it was a cultural and professional immersion, highlighting what makes Singapore a unique place for business and technological development.
Tripod of Success: Diagnosis, Planning and Execution
One of the most valuable lessons we learned from Singapore was the importance of striking a balance between accurate diagnosis, strategic planning and efficient execution. In a country where natural resources are scarce, the need to innovate and optimize processes becomes essential for sustainable growth. Discipline and consistency, so evident in the local culture, are factors that inspire us to review the way we conduct our own business in Brazil.
The Strength of the Collective and Collaboration
Another point that caught our attention was the focus on collective development. In Singapore, there is a strong belief that an individual’s success depends on the progress of society as a whole. Collaboration is a central part of the business culture, and this was clear in the conversations we had with local professionals. The impression we got was that the country, despite its small size, works like a perfectly adjusted machine, where each part plays its role in national development.
Startups and the Age of Influencers
Singapore is one of the best places in the world to build businesses, and for good reason. With almost four thousand startups and more than 20 unicorns, the business environment is highly conducive to innovation. One of the highlights of our visit was seeing how companies are using artificial intelligence in various sectors, including media and advertising. One example that caught my attention was Mediacorp’s program, which develops content creators and influencers, creating true digital celebrities through a well-structured process.
Generation Z and Fan Clubs
The relationship between young people and their idols in Singapore is different from what we are used to in Brazil. Local advertising agencies use fan clubs as a powerful tool to create emotional connections between brands and consumers. This is a valuable lesson for our market, which can further explore the power of community to engage young audiences.
Long-Range Planning: An Example to Follow
One of the most impressive aspects of Singapore is its long-term urban and state planning. The country has a 50-year master plan, revised every decade, which demonstrates a level of organization and vision that we could incorporate into our own processes. It feels like nothing is done by chance. Every decision, whether in infrastructure or in the economy, is made with a clear strategy in mind, always looking to the future.
Final Thoughts: The Future is Asian
After this trip, one thing became clear: the future is in Asia. With a population of 5 billion people, more than 50% of whom are young, Asia is positioning itself as the center of innovation and global growth. Singapore, with its highly favorable business environment and its culture of discipline and collaboration, is an example of what we can learn and adapt in Brazil.
This experience certainly made me reflect on how we can improve our processes, whether in terms of innovation, planning or collaboration. Scarcity, as we saw in Singapore, can be a powerful driver for development. Now, the challenge is to apply these lessons in our daily lives, seeking not only individual growth, but also collective growth.
This content was originally published in Singapore: A Rendezvous with the Future on the CNN Brasil website.
Source: CNN Brasil
I’m James Harper, a highly experienced and accomplished news writer for World Stock Market. I have been writing in the Politics section of the website for over five years, providing readers with up-to-date and insightful information about current events in politics. My work is widely read and respected by many industry professionals as well as laymen.
