After appearing in the film “Eternals”, by Marvel, the British singer Harry Styles launched this Monday (15) his beauty products brand, entitled Pleasing. The first collection has enamels and a skincare line, such as a serum and illuminators to color eyes and mouth.
The idea, according to the artist, who announced the launch on his social networks, emerged during the pandemic and the starting point was nail polish. “I would see a color in a flower or wallpaper or something, and I was like, ‘I want to put this on my nails.'”
And this is not the first time that the artist, who was the first men’s cover of the American magazine Vogue, in 2020, has his name associated with the launch of cosmetics: Harry has four perfumes launched during the One Direction era, between 2013 and 2015.
But more than selling products, Styles says he is raising banners such as inclusion and empathy. According to him, Pleasing is a brand for everyone, regardless of gender. The diversity, in fact, is visible in the catalogue: women of different ages, men wearing makeup and people with disabilities are Pleasing’s face.
The latest release of Harry Styles is fully in line with the current style of the singer, raised to fame as a member of the group One Direction, after participating in the British reality show “The X Factor”.
On the “Love on Tour” tour, which Harry currently presents across the United States and Europe, his seventies-inspired costume has been drawing attention. The hashtag #hslotoutfit, used to indicate references to the artist’s style, has already reached 37 million views on TikTok. The looks of Harry Styles in the concerts of the tour are marked by colorful pieces, prints, smooth flowing shirts, suspenders and pantaloons.
Reference: CNN Brasil
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