Singer Reimagineda niche timepiece brand, arrives from Pisa Watchmaking.
The Brand, based in Geneva, is part of the Singer Group, the Californian luxury brand renowned for the restoration and reinterpretation of the Porsche 911, and was born from the meeting between Rob Dickinson, founder of Singer Vehicle Design and Marco Borraccino, entrepreneur and visionary mind behind the watch design.
«Being Milanese, I am very proud of see Singer exhibited and included in the very selective and curated portfolio of independent watchmakers of Pisa Orologeria. Singer was created to explore creative and ingenious solutions to improve the functions of traditional watchmaking. What better exposure than being in Milan, the world capital of Design and Creativity! I am sure that the refined collectors of Pisa horologeria will be seduced by the fusion between vintage inspiration and engineering ingenuity brought by Singer timepieces” he comments Marco Borraccino – Co-founder and CEO Singer Reimagined.
The brand’s proposals are in fact a tribute to the iconic designs of the 60s and 70s, aimed at profoundly reinventing the way of viewing the chronograph, guided by the search for beauty and functionality.
«I have always been fascinated by speed, strength and dynamism, qualities through which Futurism gave meaning to the change of time. Singer perfectly embodies the soul of that bold and innovative spirit, while also relying on the teachings of tradition, thus giving life to watches in which past and future merge and complement each other. I enthusiastically welcome this collaboration, which brings Singer into a world – that of Pisa Orologeria and Milan – close to it in terms of values, objectives and dreams” he says Chiara Pisa – CEO of Pisa Orologeria.
From December 2023, the 40mm watches from the 1969, Chronograph and Timer collections will be available at the Pisa Orologeria Flagship Store, in via Verri 7 in Milan.
Source: Vanity Fair
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