Six unmissable lessons to learn thanks to the book The forms of fashion

A volume undoubtedly suitable for professionals, scholars and fashion students who want to update themselves on the changes taking place but, obviously, also for those who are extremely intrigued by the dynamics inside the fashion system and wants to learn more.

So where are we in fashion? After a careful reading of the book, we decided to make a selection among the many curiosities and reflections present within it. Here are six lessons to take note of right away.

1.Fashion is alive and well

We are still tied to fashion shows, front rows and certain hierarchies of power, “but the way in which today is determined what is desirable could not be more different than in the past” considers the fashion curator. And masters like Alessandro Michele And Demna they demonstrated this through logos and creative experiments – the most striking proof of this is the Gucci Aria collection in which the creative director of the Italian fashion house appropriated the aesthetic codes of Demna from Balenciagacontaminating them withheritage centenary of Gucci – that the unexpected, the clone, the “false” are not demons to be exorcised, but essential fragments of a form of liquid thought to be told also through sequins of a dress. There is very little frivolous.

2. The novelty lies in the message

We have heard about it everywhere (perhaps too much?) – online, a constantly updated visual reservoir, in magazines and also on the Instagram and TikTok channels of fashion brands – that diversity and the iinclusion now they sit in the button rooms of fashion and beyond. Brands continue to enchant us with must have on duty or to seduce us with the well-known faces of star systemyet different dynamics have come into play: «lhe novelty lies in the message, in the values ​​that these personalities represent, more than in their physical appearance, which in any case serves to make the message as clear and immediate as possible “ writes Maria Luisa Frisa.

3. Long live creative directors e influencers

It’s been a long time since the stylists, the inventors of the total lookhave given up their place to creative directors of international fashion houses. More curators of the image of their brands than designers of clothes, their task is to balance visions and turnover. Just as, by a strange twist of fate, the influencers have become the direct descendants of fashion editors: “They are the representation of the communicative power of fashion and the fascination it exerts”, suggests the criticism. After all, it will certainly not be a coincidence that Kim Kardashian And Vanessa Friedman are seated a few meters away during the parades.