On the beauty side, one of the most evident trends in the post-covid era is the newfound desire of one greater self-care. Primarily the skin. The long months spent at home and the greater availability of time, in fact, have rekindled the spotlight on habits that seemed lost, raising the awareness that beautiful skin is only beautiful if it is healthy and pampered properly.
All the more so in summer, when the latter is more exposed to oxidative stress, and whose effects have repercussions on its appearance and skin balance. “In this period it is certainly important to protect the skin from UV rays, but also to preserve hydration” he says Fatima Leonini, pharmacist and cosmetologist, Uriage training manager. In the warm months, in fact, it is easy to find yourself dealing with one dry, thirsty, scarred skin, widespread symptoms of a lack of hydration.
«Water is essential for life, but also for the skin. This in fact is made up of 75% water, which we partially disperse with transpiration. This is why to maintain the correct level of hydration it is important to reintegrate it by drinking and applying dermocosmetic treatments that help to retain more water molecules ». A gesture, this, which, «together with a correct cleansing helps prevent skin aging, restore the compromised hydrolipidic film and rebalance the state of the microbiome, the immune barrier of the skin ».
Yes, but how? The high temperatures of this period discourage the application of too many products, insinuating the fear that light, fresh, delicate textures are not effective enough. A myth that Uriage once again says it is ready to dispel with the highly performing formulas of the gamma Water, a range of moisturizing products ready to satisfy every single skin need, but also sensory. «The texture does not affect the effectiveness of the product, but it is a precious indication to choose the ideal product based on the type of skin and skin needs» explains Leonini.
At the heart of the line, the precious Uriage Thermal Water, with a concentration of minerals and trace elements at least twice as high as most thermal waters, and the Hydro-Thermal Complex, which restores the barrier effect and limits dehydration. The innovative formulas of the range are combined with fresh and impalpable textures that, from the first application, give a pleasant feeling of well-being, but without losing effectiveness.
As the Water Cream which, water-based, melts immediately with the skin. Enriched with the precious Uriage Thermal Water, it helps to rebuild the skin barrier to maintain an optimal level of hydration. In addition to protecting the skin from pollution, the version with SPF 20 acts as a shield from UVA and UVB rays, while declination Rich Cream deeply nourishes the most thirsty and dry skin.
The texture of theIlluminating Essence with Water, a true hydration booster ready to reveal the natural radiance of the skin, together with its vitality and beauty. With the right dose of essential ingredients, it ensures deep hydration in a single gesture, for a simplified routine suitable for every need. The range is completed byEau Thermale Water Night Mask, for a more intense dose of hydration, and the new Eau Thermale Moisturizing Lip Stick with thermal water powder. A treatment created to hydrate, soothe and protect dry and damaged lips.
For a hydrating summer.
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