The springboard for many of them was the quarantine last spring, he said The Guardian which highlights how the young gurus of the new beauty routine share the principles of skin care with millions of people worldwide. The new idols of beautyhaolic they are called skinfluencer, are born on TikTok and deal with a specific sector of beauty, namely the skincare.
IL BOOM SU TIKTOK
Of course, those who have not yet converted to TikTok imagine it as the social network on which Gen Z engages in choreography and memes, a platform dedicated to pure entertainment for the under 25s.
Even so, the Chinese social network has evolved by promoting the creation of transversal educational content. In this context, a new category of beauty influence: TikTok skinfluencers are passionate about facial skin care and post dedicated content. Trying to put some order between the ideas of teenagers and millennials (but also boomers, let’s face it) who during the first lockdown took advantage of the time at home to try out all the latest beauty trends. But beware: «Skinfluencers are a specific category of beauty influencers, therefore a skinfluencer is a beauty influencer, while a beauty influencer is not necessarily a skinfluencer“, specific Valeria Arizzi, blogger and Instagram influencer who, first in Italy, on his TikTok profile (@cocolavieenrose) has begun to dispense advice on skin care.
THE BELIEF OF SKINFLUENCERS
«In the United States, numerous dermatologists have also gained popularity on TikTok and have welcomed / recognized skinfluencers as experts in the field. Today the phenomenon is also timidly taking hold in Italy“. Valeria then reveals the vision of these new ones digital creator: «A successful beauty routine does not require expensive products or multiple steps. On the contrary, often in the skincare field, less is more. The skin must be treated gently: no to too aggressive active ingredients or excessive exfoliation with the illusion of obtaining results in a short time. Persistence and patience are required. Must have essential for facial skin care is sun protection, without which the use of any other perfecting or anti-aging product becomes absolutely useless », he specifies.
Contrary to greenwashing (an action that deceives the public, emphasizing the environmental credentials of a company or a product, when these are unfounded or irrelevant, this is the definition of Cosmeticaitalia.it) to do it yourself they prefer skin cosmetics e they appreciate Korean and Japanese skincare. “Skinfluencers never cross over into topics within the dermatologist’s competence such as acne treatment or dermatitis, nor do they contradict the opinion of professionals in the sector”, continues Arizzi.
SKINFLUENCER, WHO ARE THE MOST FOLLOWED
Among the most followed and famous in the world, there is the 25 year old Hyram Yarbro, the king of skinfluencers made in Tik Tok, where he has 8 million followers. Also very active on YouTube, rhe reviews, recommends products and gives valuable tips on how to solve some problems such as acne and how to best manage your facial skin.
While Vi Lai often talks about using skin care as a defense mechanism for dealing with anxiety and depression. In Italy, on the other hand, Veronica Rocca is also very popular, specialized in facial gymnastics to prevent wrinkles and sagging of the skin, invites you to smile to keep your appearance young and defines herself as a personal face trainer.
Ma what is the audience of skinfluencers? «Teenagers, but also older women. And then men who want to learn how to take care of their appearance », underlines Valeria Arizzi.
In the gallery some Italian and American skinfluencers to add on Instagram and TikTok as skin friends.
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