Skroutz, the largest marketplace in Greece, researched consumers’ shopping habits regarding online shopping and presents the products that Greek consumers preferred to buy through Skroutz Marketplace as well as the average price available per category.
The survey was based on statistics collected for the last 3 months (for the period December 28, 2021 to March 28, 2022) depending on the number of visits to the platform. The analysis shows the most popular product categories based on the preferences of Skroutz Marketplace visitors as well as the average price they paid per category to get their favorite product.
The main conclusions that emerge regarding the product categories that stood out are the following:
– In the first place of consumer preferences are the items of the category “Fashion & Accessories” with the consumer looking for and buying mainly men’s jackets, women’s bags and men’s sweatshirts in order of priority.
– The second place is occupied by the category “Mobile Phones & Accessories” with consumers spending on average 265 € for the purchase of mobile phones.
– Greek consumers seem to be investing in electronics this time as well, with the purchase of laptops, graphics cards and computer screens climbing to the top of their preferences. It is worth noting that on average consumers spent almost 600 euros on buying a laptop and almost 500 euros on graphics cards respectively.
– Special mention should be made of another of the popular categories “Household items / furniture”, with the purchase of sofas occupying the first place in the category and consumers spending on average around 300 euros.
The following table presents in detail all the products that prevailed by category but also the average price spent by the average Greek to obtain them:
The survey data comes from an analysis of visits to the Skroutz Marketplace for the period 28 December 2021 to 28 March 2022 and presents the average price spent by consumers per product category.
Source: Capital
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