Experts of the analytical company IDC summed up the results of the fourth quarter of 2020 and the whole year in general in the smartphone market. As stated in the corresponding report, the specified market returned to growth. Sales in the fourth quarter of 2020 were 385.9 million units, which is 4.3% more than smartphones were sold in the fourth quarter of 2019. At the same time, for the entire 2020, smartphones were sold 5.9% less than in the entire 2019.
At the end of the fourth quarter of 2020, Apple was named the market leader. It was able to increase sales in annual terms, that is, compared to the same quarter of the previous year, by 22.2% – from 73.8 to 90.1 million devices. This led to an increase in Apple’s share from 19.9% ​​to 23.4%. The second place is occupied by Samsung, which in annual terms increased sales by 6.2%, as a result of which its share increased from 18.8% to 19.1%. The third place is taken by Xiaomi. Its share increased from 8.9% to 11.2%. The top five also include Oppo and Huawei. The share of the former increased from 8.3% to 8.8%. The share of Huawei decreased from 15.2% to 8.4%.
As for 2020 as a whole, Samsung remained the leader with 20.6% of the market. Apple is in second place with 15.9%. The share of Huawei, which is in third place at the end of 2020, is 14.6%. The fourth place belongs to Xiaomi, whose share is 11.4%, the fifth – to vivo, whose share is 8.6%. In 2019, Samsung’s share was 21.6%, Apple’s 13.9%. Huawei – 17.5%, Xiaomi – 9.2%, vivo – 8.0%.
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