SoftBank invested $ 150 million in metaverse selling virtual Gucci and Dior

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While Mark Zuckerberg is only planning to create his advanced metaverse, the largest Japanese holding company SoftBank is investing impressive sums in ready-made virtual reality projects. For example, the telecommunications giant recently invested $ 150 million in the meta-universe Zepeto, which was first launched by the South Korean company Naver back in 2018, according to The Wall Street Journal, citing its sources. Currently, the online service Zepeto is estimated by experts at one billion dollars, and this figure will only grow.

The Zepeto service is a mobile application where users from all over the world can create their own virtual avatars based on scanned photos and then spend time in the virtual world. You can communicate with other users in a voice chat, travel between virtual locations, attend various events and even concerts or shows with famous personalities. But the main feature of Zepeto, because of which SoftBank decided to invest such an amount, is the sale of virtual things – this, according to analysts, is the future of our world.

According to official information, Zepeto currently features over one and a half billion different virtual wardrobe items from both independent creators and major fashion brands such as Gucci, Dior and Ralph Lauren. The latter, which is important, release their new collections in the virtual world almost simultaneously with the launch in real boutiques. And with 2 million daily active users, of which 70% are females between the ages of 13 and 24, these collections are selling very well.

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