That sun protection finally begins to establish itself as an essential step of the routine skincare (and not only in summer, at the sea), is not new.
The SPF – term that erronemanes we use to indicate sun protection in itself, even if it is the acronym of Solar Protection Factoror “sun protection factor”, and it is therefore a number, not a product – it is the most powerful elixir of youth, and slowly we begin to notice it.
The tan can be risky
According to a survey carried out by Mintelagency that makes market research in the beauty world, exposure to the sun frightens Italians: 89% of women and 81% of men declare themselves concerned about the risk of skin tumors that can derive from it, and 83% of women also fear skin aging.
Italians and unblock: a growing love (and market)
For health or vanity then, Solari’s request is constantly increasing, so much so that theEconomist Intelligence Unit provided that in Italy between 2025 and 2029, the market of unblock It will grow on average by 5.1% every year, until you reach a total value of 616.7 million euros in 2029.
Innovation in solar protections is futuristic
The demand increases, and the market replies …With increasingly sophisticated solutions.
Forget apologies such as “is sticky”, “unge”, “but in the city what is the use of?”, Why are the solar ones of the future are here, ready to satisfy every need, pocket, climate, lifestyle.
Innovation comes from various corners of the world, and it is to the stars: from textures that are transformedto supplementsup to smart creams. Welcome to tomorrow’s solar, which we have found for you all over the world, even before they are marketed in Italy.
Selective filters
From Japan arrives the first solar ones with “selective” filters, or SPF who say to let the charity light penetrate the skin, that is the red oneblocking only harmful rays, such as ultraviolets and infrared.
The invention is of the brand Pola And it’s called BA Light Selectorhas a SPF50+PA ++++, and promises to make the skin more firm and elastic. That staying under the sun can even make us younger tomorrow?
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Transformative filters
This innovation also comes from Japan, and is signed Shiseido (once their sunscreen has been tried, you will say Sayonara To all the others!).
Patented technology Sun Dual Care â„¢promises not only to protect against UV rays, but also of transform a part of sunlight into Beauty Beamsliterally Beauty raysor beneficial light. The latter would stimulate the production of collagen and hyaluronic acid, in order to enhance the beauty of the skin and contrast aging factors.
Shiseido
Urban Environment Age Defense SPF 30
Thermoreactive filters
Always of Shiseido It is also patented technology Synchroshrosildrepair â„¢characterized by a solar film that becomes more resistant in contact with water or heat, and which is equipped with a self-refinement function, to last longer. I tested it and I must say it’s fantastic!
Shiseido
Expert Sun Protector Lotion SPF 30
Physical filters
Without having to resort to Burkini, banano leaves, or mutes as Anna Hathaway does, for those who do not want to know about them, the SPF products arrive in adhesive or solid format – from the patches (we talk about it in this article), up to futuristic gel creams that solidify on the skincovering it with a transparent film.
Here for example one Gel cream that crystallizes becoming a transparent film, described as a real patch. It is of the Korean brand From the skinand it’s called Sun Gel Patch Spf 50+.
In addition to the super transformative power of the texture, it also contains glutathione and collagen. Because Suncare is the new skincare.
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Refreshing anti-UV patch
And speaking of solar patches, here is another type directly from the future.
The UV Master Sport Sun Patch of the Korean brand Tony Moly (if you don’t know it, discover their products because they are too much skin)not only do they protect against UV rays, but also have a refreshing effect.
The texture is a kind of elastic fabric called Hydrogel, and the product was born for sportsmen, but given the hot temperatures of recent times … you will also try them from Fermi.
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Innovative textures
Forget the classic white, UNA and Bisunta cream, to spread: the SPF 3.0 comes in the most varied formats and textures: from the ointment that becomes dust, to the cream, indeed cream, whipped. You will no longer have excuses so as not to use it religiously.
For example, the Saferecipe No Sebum Grinding Sun Pact of Pestlo It is a solid ointment dispensed by the packaging as a tempered pencil curl. The product applies with the appropriate sponge, and if before the texture was creamy and semi -colored, in contact with the skin, the consistency becomes talcata and opacifying.
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Another very playful and fun product to use is the Classic Whip SPF 50 of a brand that comes directly from Miami Beach, and is called Vacation. The mousse texture and the packaging recall the whipped cream, but be careful, the product is not to eat! A Americanata we like.
Vacation
Classic Whip SPF 50
Agatri: edible sun protection
The latest gimmick of the K-BEAUTY are the solar sunscreens. For those who are so obsessed with Sunscreen, who would almost want to devour him, good news then: the supplements that aim to fight destructive effects that UV rays have on the skin … from inside.
The brand Cell Fusion C recently launched the products UV Care formula jelly And UV Care Formula Powderrespectively gel and dust supplements that go to fight the signs on the skin caused by UV rays. Contain Agatrior extract of Agastache Rugosathe so -called “Korean mint”. Agatri is an innovative ingredient, but which was used in traditional oriental medicine at the same time. The decrease in collagen production caused by ultraviolet rays would stop. We would like to try it, and you?
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SPFs for the scalp
Why simply protect the skin of the face and body? How many times after taking the sun without protecting the head with a hat or a bandana, did our scalp made the tantrums? You say goodbye to redness, desquamations and irritation, because there is a product that thanks to the powder texture and the brush application, it is perfect for the scalp.
It is the product Mineral Translucent Sunscreen Powder brand Hawaiian Tropicand was born for the face, but the social people soon experienced it on the scalp, with excellent results.
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Hawaiian Tropic
30.0 Mineral Brush SPF30
Source: Vanity Fair

I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.