THE Sonny Angelborn from the imagination of the Japanese Tory Soeya in 2004, have become among the most coveted lucky gadgets to collect. And all this 20 years after their first launch.
Just like for i Jelly Catthis time too there is the hand of TikTok. Here, thousands of creators, they unpack the colored boxes to discover which of the mini dolls measuring just 8 cm, depicting little winged angels with the most disparate hats, they were snapped up.
The styles range from those inspired by fruit to those dedicated to animals, through to special ones designed for various holidays.
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These miniature dolls, inspired by cherubs and to cupid, I am the new object of desire, also loved by stars like Victoria Beckham and Bellah Hadidand it is natural to ask why.
Perhaps, the longest-lived of Gen Z and Millennialsthey feel the nostalgic need to escape adult life to teleport to the late 90s and early 2000sa period in which toys like these were absolute protagonists. A phase of life in which you go to the newsstand to buy a pack of stickers or a collectible figurine and keep your favorite alive Tamagotchi they gave an inexplicable dopamine rush.
The youngest of Gen Z, however, the digital natives who were not able to enjoy that era in real time, can now, also thanks to Sonny Angel mania, savor a piece of it.
Initially, i Sonny Angel they were appreciated only by a niche of collectors but, today, they are a global phenomenon: it’s impossible not to have come across at least one viral content about it. This trend started an unwritten virtual race: whoever gets the win wins Sonny Angel rarest and most original.
Some trust their little angel as anti-stress amulet.
There are those who apply it in the car, those on the phone cover, those on the PC screen, those on their lip balm and those who hang it on their bag as charm decorative.
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The basic price (per piece) is around 12.90-13.90 euros but there are limited and special editions, therefore more expensive. The demand is very high and the official website is often sold out so, some users of Vinted (and not only), they resell their own Sonny Angel(almost) always finding the buyer willing to accept the offer. But, as with any object of desire, counterfeit versions are very popular around and on the web so be careful of imitations!
In order not to miss anything, in the wake of the brand’s success, some have also been produced sticker themed and one canvas bag with 8 transparent compartments to show off your mini-collection.
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In 2025 the market of Sonny Angel is it destined to a setback or to reinvent itself with creative objects and collaborations? We’ll just have to wait (and scroll on TikTok) to find out!
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
