Analyst company App Annie has published data on mobile applications for the current year. Despite forecasts of a slowdown in the growth of this market, user spending on Google Play and the App Store grew by almost 25% and will reach $ 135 billion by the end of 2021. As in previous years, iOS accounts for the majority – Apple gadget users spend 65 cents on every dollar in revenue. Gamers spend the most, accounting for about 60% of revenue on iOS and almost 80% on Android.
More than one third of spending is spent on entertainment and social apps. Analysts predict colossal growth of such software in the coming years – revenue from them will grow to $ 12 billion in 2022. By the end of this year, almost 140 billion new applications will be downloaded, which is 10 billion more than in 2020 and 20 billion more than in 2019. However, the dynamics of downloads is the opposite of spending. The Google Play store dominates here, in which the number of downloads will exceed 100 billion. Regionally, India takes the first place (20%), followed by the USA (9%) and Brazil (8%).
When it comes to apps, the influence of TikTok is clearly visible. The leader in the number of downloads is the video editor CapCut. It is followed by the two Indian apps MX TakaTak and Meesho. There has also been a steady increase in video streaming from mobile devices. The market for mobile games for iOS and Android is approaching $ 100 billion. The year 2021 in the gaming industry was as dynamic as the previous ones. In the table of the most popular casual games, as expected, prevail. The most “explosive” was Genshin Impact – an open-world role-playing game.
Analysts estimate that social media apps will generate $ 9 billion in 2022, an 82% increase over 2020. TikTok tops the list of spending apps worldwide. The 2nd and 3rd places are BIGO LIVE and Discord. In the video streaming industry, YouTube, Hotstar, Disney + and Twitch are the leaders. Users spend the most time in these applications.
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