Not even Angelina Jolie with her friends Eternals managed to keep up with Spider-Man. The friendly neighborhood hero has (deservedly) earned not only the top spot in world and Italian box office in just three days, but has broken all records in pandemic time by bringing the audience back to the theater for the first time in a long time. .
During Professional Days of Cinema in Sorrento local distributions had spoken of a decline in tickets equal to 45%, in short, almost half of admissions in normal times. The sector, in crisis almost everywhere in the world, was waiting to be saved and now, with Spider-Man: no way home, it seems that the first glimmer of hope has arrived.
The tradition of party cinema shines again thanks to an exceptional chapter of the Marvel Cinematic Universal with Tom Holland (who seems to be already in talks for other monographic films, after this trilogy).
The global numbers for the weekend speak for themselves: 587.2 million dollars – according to the estimate of Variety – brings cinecomic to third place as the best grossing in history, after Avengers: Endgame (1.2 billion) e Avengers: Infinity War (640 million). However, it should be considered not only the historical period we are experiencing but also the fact that in China (the largest market in the world) the title does not yet have a release date. Here because it is almost certain that the title will remain the only one this year to reach one billion total receipts.
In Italy it has already grossed 13 million, pulverizing the results of competitors in 2021, including the new one 007: No time to die and the ninth chapter of the saga of Fast and Furious. Not to mention our own heroes: the version of Diabolik with Luca Marinelli, which cost 10 million euros, in three days he grossed just over half a million, suggesting what his path at the box office will be.
With virtually unanimous enthusiastic reactions from critics and audiences, a glorious journey to the box office is expected for Spider-Man.
However, the massive promotion commitment must be considered: 100 million in marketing, in addition to the 200 million budget to carry out the projector. The efforts have been largely rewarded… and this is just the beginning.
Those who have missed it know that Spider-Man: no way home it really is a little gem. Peter Parker (no spoiler) has to deal with the loss of anonymity because Mysterio has revealed his identity to the world by accusing him of being a dangerous killer. The descendant of the hero includes the problems that his loved ones have to go through as a result of what happened. First of all, his girlfriend MJ (Zendaya, who is a constant couple with Tom Holland even in real life).
As if that weren’t enough, the protagonist decides to resort to magic by turning to Doctor Strange (Benedict Cumberbatch) to make the world forget his name, but something goes wrong during the spell. So from the multiverse (a tangle of parallel universes) The villains of the other Spider-Man chapters arrive on Earth, generating chaos and destruction. But what is really striking is the humanity with which Spidey reacts to this invasion and it is this – more than the spectacularity of the story – that is really bringing the audience back into the room.
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