Defender of Juventus and of the Italian national team, Piedmontese, born in 1993. Cecilia Salvai is an authoritative player in the sports scene of our country, but above all she is the perfect example of women’s emancipation and the fight for equal opportunities.
Precisely for this reason it was chosen by us and by Zalando, Europe’s leading online fashion and lifestyle platform, to share the launch of the new summer campaign 2021 «Creators of Optimism», which celebrates people capable of spreading positive messages. And she, who has managed to cultivate her desires in a context often undermined by prejudice, is an example of determination and success for all young women.
“I have always looked beyond stereotypes – he tells Jonathan Bazzi in this video interview – my biggest victory was freedom”. But why is the football environment so difficult? “Because women have always played a marginal role, and it shouldn’t be like that: it’s still football.”
Inclusivity and sport: Cecilia talks about her experience. «Football for me is a training ground for life. He taught me so many values that I relive in everyday life: knowing how to work as a team and the ability to learn to share, both good and difficult moments, for example ». And then, he continues «years ago while training I saw children and young people with more or less severe physical disabilities doing exercises together – he continues – for them it was a real moment of sharing, aggregation, fun. Sport gave them hope ». And so it must be.
CECILIA SALVAI: OUR INTERVIEW
And then again, what do you think of intolerance and intolerants? «I don’t like to talk about“ right ”or“ wrong ”: there are simply different ways of facing life, of loving, of thinking, of acting, of sharing. But the different is not the enemy ».
And when it comes to differences, we cannot fail to mention Pride, an event that celebrates LGBTQ + rights, a theme very dear to Zalando and a fundamental part of this shooting taken for us by the photographer Emanuele Ferrari. Find out more about Cecilia Salvai in the video interview, and let yourself be inspired by her infectious optimism and the colorful looks she shows off in these images.
Per Zalando she is the example of the heroes our society needs: charismatic people who make their choices and their lives a mission. That of our footballer is to fight prejudices, never forgetting to smile, carrying on the love for sport. After all, this is how people can be inspired: by sending a message with positive vibrations.
And so he wants to do Zalando with its campaign “Creators of Optimism“. Giving people a moment of positivity is a gift, you can do it in many different ways “a song, a dance, an innovative makeup tutorial on Tik Tok: these are small optimistic acts that connect us and spread well-being” explains Ralph Rijks, Vice President of Global Marketing of Zalando.
The protagonists of the campaign are 11: from the model and author Naomi Shimanda who spreads a model of positivity through fashion to Salif Gueye, a dancer who with her energetic dances in the streets of Paris has become a social media star.
And what can we do to become gods #ActivistsofOptimism? What is our talent? While we look for it, we start to smile, it is contagious!
Photo credits
Photo Emanuele Ferrari
Art Director Fabio Messana
Styling Marius Madalin Musat
Interview Jonathan Bazzi
Make-up Ilaria Bosco
Hair Andre Lemme using Randco
Nails Elisa Grieco
Video credits
Director Jonathan Emma
Art Director Fabio Messana
Styling Marius Madalin Musat
Interview Jonathan Bazzi
Make-up Ilaria Bosco
Hair Andre Lemme using Randco
Nails Elisa Grieco
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