The popularity of Clubhouse can hardly be overestimated – a social network where people can communicate exclusively by voice, due to eminent members, it quickly gained an audience, breaking into the leaders. Now literally every major social network creates its analogues of this platform, providing users with the opportunity to broadcast to a large audience. But Spotify executives apparently made the decision that it was expensive or time-consuming to create their own software, so instead the company bought Betty Labs, the developer of the Locker Room app, which is a direct competitor to the Clubhouse social network.
True, at the moment Locker Room is a rather narrowly targeted network for users who actively discuss sports events among themselves in various audio chats. But Spotify is, in fact, not very interesting – the platform itself is important to the bosses, which they plan to port to the streaming service client, significantly expanding the range of interests of the audience. This will allow Spotify listeners to connect to rooms where famous musicians, producers and other famous personalities are broadcasting live via voice. They will be able to ask a question and get an answer in real time.
In addition, representatives of the streaming service said that both performers and fans have long asked for the opportunity to broadcast live on Spotify, and now hundreds of millions of users will be able to listen to the live stream with a star of the first magnitude for free. Although, given such a huge audience of the service, the chances of asking a musician a question and getting an answer from him will be extremely problematic. And, unfortunately, there is no information about the amount of the deal and the conditions under which the streaming platform bought Betty Labs – representatives of Spotify are silent about this.
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