More and more people are approaching small and medium-sized brands with a fresh curiosity Made in Italy. A different purchase choice that finds space among our well-established habits, but which underlines a new desire to do research among local realities.
After all, never like this year #supportlocalbusiness it was one of the most popular hashtags, designed to give support to fashion artisans in this difficult historical period.
In addition, the desire to have a touch that gives us a unique and personal style, different from the maxi trends of the big fashion brands, is the search engine of this small patriotic revolution.
SHOPPING? FROM PIEDMONT TO PUGLIA
Km zero, in this case, we understand it as Italy. On the occasion of last summer we had already told you about many Italian brands to support. Today we add others that we have known, waiting to discover more new and beautiful ones.
We have selected some clothing brands: from jackets to knitwear to dresses. Find out in the gallery above what they are and where they come from, maybe you will discover some brands of your city!
MADE IN ITALY CAN BE BUY (ALSO) ONLINE
Focus on brands of the made in Italy it is also the basis of many new projects that have sprung up this year. A few examples? There are those who do it in the luxury sector, like ISSIMO, the e-commerce portal designed by Marie-Louise Sciò, CEO and Creative Director of the Pellicano Hotels group, who launched this virtual postcard shop of Italy last May.
Here, brands of excellence, new discoveries and special collaborations (and not only in fashion), are proposed in a simple and refined way: a celebration ofitalian taste unique in the world. After all, the name already says it, which is nothing more than the superlative suffix that we Italians love so much to add to words.
Also on the site of MYCLAH, Italianness is the essential requirement. Claudia Gatti, the founder of the project, focuses on artisan niche brands to discover, her selection is careful and her research is full of uncommon gems.
Maurizio Mazzanti’s website, on the other hand, Reborn Ideas, it is always 100% Made in Italy, but only welcomes sustainable products made through upcycling, recycling and creative recovery. As well as Meet Italy, the social e-commerce channel that promotes the sustainable realities of Italian fashion.
We have also selected some of their brands, find out what they are!
OUR SELECTION OF CLOTHING BRANDS
The offer of Italian and artisanal clothing is increasingly accessible, but above all it is for all budgets. To facilitate your search, we have selected new brands, browse the gallery above to see what they are.

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