Squid Game effect: the sale of white Vans skyrockets

A few episodes of Squid Game to store, at least for a while, the legendary red jumpsuits with Dali mask included (fans de The paper house will understand). According to the latest data, the forest green version with a number sewn on the chest, as well as the uniform of the protagonists of the South Korean TV series, is in fact the new (fashion) catchphrase born by Netflix.

As reported by Desire, in fact, the day after the airing of the series, the search for sportswear and from allure distinctly retro, she shot 97%. Impressive numbers, but never as much as those recorded by white slip ons signed Vans, the shoes worn by the players of the successful series. The searches for “squid shoes” have in fact skyrocketed, with sales that have registered a 145%. An unexpected phenomenon (?) So much so that, cold winter or not, it really seems that we will see the highly sought after white canvas shoes everywhere.

But «the effect Squid Gamand », which seems to compete with the best sold out of Kate Middleton, certainly does not end here. To have been infected by the surreal events of the protagonists is also the maison Louis Vuitton who just a few days ago announced that he had chosen the Sucorean actress and model HoYeon Jung, or player 067 for i Squid Game lovers, come global ambassador.

“I instantly fell in love with HoYeon’s talent and fantastic personality,” commented Nicolas Ghesquière. After the green jumpsuit – albeit highly sought after – and tousled hair, Jung, in the campaign shot published on Instagram, embodies an innate elegance and graceful refinement.

Until the next (deadly) challenge.