Stefano De Martino and his idea of self -care: “It is no longer a gender issue”

From dancer to beloved conductor, Stefano De Martino He made his smile his distinctive feature. Today lends it to Head & Shoulders For a campaign that will go beyond the screen. It will in fact be engaged in a door -to -door ride, literally, where she will meet people knocking directly to their home. On the sidelines of the presentation event, he revealed to us what convinced him to take the field, his ritual for the hair, and because self -care is a question that concerns everyone, without any exception.

How was the collaboration with Head & Shoulders born and what convinced her to become the face of the countryside?
«What convinced me was the tone of voice of Head & Shoulders, very similar to mine. Their way of communicating is always ironic and I thought it was perfectly in line with my style. Furthermore, it was very intrigued by the fact that the campaign expected a direct encounter with people, the idea of entering the homes of people teased me ».

Do you have any fear of these direct meetings or is there something that fascinates it in particular?
«No, I’m not afraid. The unexpected is my daily bread, it is the part of my work that most amuses me. I have always been predisposed to the encounter with people, it is part of my work. This is just a different way of doing it, and it stimulates me a lot ».

Let’s talk about hair care. Do you have a personal ritual?
«I have always been cutting for years. More than a ritual, it is almost a superstition: I cut my hair only in Naples, exclusively by the same hairdresser, for a long time. Even if the work often brings me around Italy, between Rome and Milan, every ten days I go back to Naples: it is a fixed stop ».

How matters, in your work, the security that derives from physical aspect?
«It certainly has a weight, but it’s just a part of the whole. It takes preparation and self -confidence, a balance of elements that puts you in the right mood to work at best ».

Have you ever heard pressure linked to your image?
«I come from the world of dance, where the body and image are central, I am therefore used to this type of pressure. Working on television you learn to manage it and resize it. The image is important but that’s not all ».

Is there still a difference between men and women in self -care today?
«Now I would say no. We are all much more attentive to ourselves, and it is right ».

Don’t you think men still tend to hide this attention a little?
“I do not believe. Maybe in the past there was a little reticence, but today there are no more taboos. Even men are free to take care of themselves without shame ».

She is father. Is it something that tries to convey to your son too?
«Absolutely yes. I live with a 12 -year -old boy, in full adolescence, and every day I remember how important it is to take care of himself. It is not yet his priority, but we are working on it ».