It is one thing to say it, one thing is to do it. And in WPP, a famous multinational that deals with marketing and communication services, are working hard to ensure that “diversity, equity & inclusion»Are not just fashionable words to be flaunted in declarations of intent. Their new and revolutionary Milan office of these concepts is concrete evidence: “In our Campus we have tried to think about the well-being of the people who will live there”, he explains Simona Maggini, country manager of the WPP holding in Italy and CEO of VMLY & R, «Attentive not only to the environment, but above all to the quality of life of those who work here.
A chief people officer, which will have the specific objective of guaranteeing wellbeing as well as the performance of our staff. A Diversity, Equity & Inclusion Board which has given itself as its first task to work on language, seeking to inspire a more inclusive vocabulary. From language the thought passes and with the language the thought spreads ».
In the words of Simona Maggini the expression “people first», People first:« People are a strategic asset. Profit is no longer the only logic of companies and acting ethically has become essential. Big companies today have a common duty: to have more respect for the rules, for people, for the entire planet ».
And we must respect what is, the real we face, without appealing to antiquated stereotypes: «In contemporary communication there must be no more commonplaces, we must portray a credible reality, certainly without losing the element of magic and dreams. It’s time to subvert the paradigm“. Simona Maggini, for her part, has already subverted the paradigm, showing hers well female leadership: «Aware of the difficulty of being a woman on a career path, but with the certainty that it can be done. We broke the glass ceiling, but there are still many things to fine-tune ». So much so that WPP Italy had already launched the project four years ago Winspire, initially dedicated tofemale empowerment and then extended to support all kinds of diversity: «We started with women, because back then it was a thorny issue. We wanted to help our people find their space through mentoring, coaching and training to manage and overcome the so-called unconscious biases, that set of prejudices that influence us every day. Today Winspire speaks to everyone, giving the necessary tools to transform the workplace into an opportunity for the creation of human value. We all need it very much ».
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