Summer 2021, weddings start again: the beauty trends of the moment

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The news of Ariana Grande’s recent marriage to Dalton Gomez may have surprised fans around the world of the pop star who, however, in terms of beauty look did not disappoint expectations. To best complement his Vera Wang column, the singer showed off his typical ponytail, the work of her hairstylist Josh Liu who created the perfect base for the veil with the bow on top, while makeup artist Ah K Holm created for her a minimal make-up, characterized by long tail eyeliner and mauve lipstick.

There will probably be many bride-to-be who will take inspiration from Ariana Grande for their most beautiful day. Approaching, finally: from 15 June the wedding sector, one of the most affected by the pandemic, restarts. But what were the repercussions of this forced stop in the world of beauty? Treatwell and Uala, leader in Europe in online booking of beauty and wellness services, have asked this, who have analyzed the expenses of the spouses over the last 14 months characterized by Covid: one has emerged considerable reduction (63%) in the number of reservations for all services for the beauty of weddingsand from 2019 to today.

However, compared to previous years, the average prices of make-up and hairdressing remain unchanged: € 173 for make-up and € 300 for hairdressing. In return salons adjust to a new normality that contemplates the risk factor, postponement or even cancellationHere, some professionals include partial or total insurance coverage in the price of the treatment, should the plans change.

And what about seasonal trends? For hair, the neo-romantic style is once again the winner (thanks also to the effect Bridgerton) which evokes the elegant atmosphere typical of the nineteenth-century courts. «For my clients who will get married this season I propose various retro-inspired crop shapes, albeit revisited in a modern key », said Luca Bartorelli, owner of the Bartorelli Hair Couture salon.

Among the hairstyles the chignon wins: whether it is low under the nape, or high like the dancers, the chignon remains soft, leaving some tufts free to fall on the neck and face of the bride. Also from the chignon family but with a more complex realization, there are thel Messy Wavy Bun, made of locks that recreate a fake disheveled style along the entire hairstyle, and the airy-loose crop which hosts in a single hairstyle braids and twists that make the final result voluminous and harmonious.

The desire to redeem oneself from the darkness of recent times and to reach the altar radiant and full of light starts right from the head: the must-have accessory to give a decidedly glam touch to the hair is the necklace set between the locks. Strictly matched to the style of the dress, the jewels are inserted between the waves of the hair to form a line of light points that defines and highlights the movement of the entire hairstyle.

And for make-up and manicure? «Also driven by the proposal of many ateliers to include the mask in the suit package, land the watchwords for bridal makeup 2021 are “highlighting the gaze”. In addition to classic but well-finished eyebrows, the protagonists of the make-up are in fact the eyes, on which one dares with smokey eyes or with the” use of an eyeliner applied in graphic and definitive formto. The final result is softened with a slight, almost imperceptible, point of light on the eyelid. Lips take a back seat: strong colors are abandoned to make room for nude and natural ones, preferring long-lasting and no-transfer matte lipsticks », explains Monica Pallazzesi, nail teacher and owner of Momò Beauty Loft.

«As for the nails, the baby boomer reconfirms the main trend also for the wedding day, with neutral colors or at most pastel colors matching the flowers of the bouquet. The almond shape is chosen and the realization takes place through the technique of elongation rather than complete reconstruction. Even if the desire to have sober and elegant hands prevails, some brides allow themselves the fantasy of personalizing only the ring finger that will welcome the wedding band with the glass effect and small references of light. The watchword also on the hands is to shine “, concludes the expert.

In the gallery all the bridal beauty trends of the season and some shopping suggestions from Sì, I want it!

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