The summer sales season is about to start. Marked this date on the agenda, the July 5thday that officially starts the race (unbridled?) To purchases at low prices throughout Italy, except for some small differences in the autonomous provinces of Trento and Bolzano who follow a different calendar.
The arrival of the sales is, without a doubt, a greedy occasion To make up for the wardrobe before the long -awaited holidays, or to grab that boss or that accessory spotted for some time, But even here are the nerves and lucidity nerves to avoid getting caught by the compulsive purchase – often in vain – at the sight of attractive percentages of discount and unmissable offers.
So here is a mini guide suggested by Confcommercio and some useful advice to juggle the promotional articles with awareness, safety and transparency.
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Inverse images imagesPrice indication
To better understand the discount we are facing, the merchant is obliged to indicate the normal sale price (taking into account that, according to the Legislative Decree 26/2023the lowest price applied to the generality of consumers in the thirty days preceding the start of the sales must be indicated), the discount and the final price. In particular, in the regions where it is possible to carry out promotional sales at any time of the year or up to 15 days before the start date, the price to consider and on which to apply the discount during the sales must be that relating to any promotional campaign carried out before the sales.
CHEETS FOR SALE: which are
The garments that are offered on the balance must have a seasonal or fashion character and be susceptible to considerable depreciation if not sold within a certain period of time.
Cambi: Yes or not? How it works
The possibility of changing the head after it has purchased is generally left to the discretion of the shopkeeper, unless the product is damaged or non -compliant (Legislative Decree 6 September 2005, n. 206, Consumer Code). In this case The obligation for the repair or replacement of the head is triggered And, if this is impossible, the reduction or return of the price paid, But on condition that the buyer denounces the habit vice within two months from the date of the discovery of the defect. And above all, keep the receipt.
The test of the garments: not mandatory, but useful
There is obviously no obligation to test the head, which remains at the discretion of the shopkeeper, but the advice is obviously to lose Those five minutes more than your time And to have confirmation that that garment concretely satisfies their expectations. Thus avoiding starting the reimbursement or return process.
Goods on balance and new collections
Although the tags speak for themselves, the products on sale are and must be displayed separately from the new collections so as not to be deceptive.
Payments: the card must always be accepted
As can be read on the Confcommercio website, credit cards must be accepted by the shopkeeper.
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The summer sales 2025: the calendar, region by region
- Abruzzo: from 5 July 2025 for a maximum of 60 days (with the possibility of making promotional sales at any time of the year)
- Basilicata: from 5 July 2025 to 2 September
- Calabria: from 5 July 2025 to 3 September
- Campania: from 5 July 2025 for a maximum of 60 days
- Emilia-Romagna: from 5 July 2025 for a maximum of 60 days
- Friuli Venezia Giulia: from 5 July 2025 for a maximum of 60 days
- Lazio: from 5 July 2025 for a maximum of 60 days
- Liguria: from 5 July 2025 to 18 August
- Lombardy: from 5 July 2025 to 2 September
- Marche: from 5 July 2025 to 1 September 2025
- Molise: from 5 July 2025 for a maximum of 60 days
- Piedmont: from 5 July 2025 for eight weeks
- Puglia: from 5 July 2025 to 2 September
- Sardinia: from 5 July 2025 for a maximum of 60 days
- Sicily: from 5 July 2025 until 15 September (with the possibility of making promotions at any time of the year)
- Tuscany: from 5 July 2025 for a maximum of 60 days
- Umbria: from 5 July 2025 for a maximum of 60 days
- Valle d’Aosta: from 5 July 2025 until 30 September
- Veneto: from 5 July 2025 to 31 August 2025
- Province of Bolzano: from 16 July to 19 September with differences according to the districts
- Province of Trento: end of season sales can be made throughout the year for a maximum period of 60 days
Source: Vanity Fair

I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.