The one just inaugurated has all the features of a summer full of hope. Finally, after a year and a half of closures and stops, you begin to see a light outside the tunnel, and this can only mean one thing: the desire to celebrate and enjoy the summer – and life – is skyrocketing, as well as to take out of the closet everything that we have not yet worn and, of course, to buy new clothes and accessories that express this renewed optimism. The good news is that there are very few days left to the most awaited moment of July: the summer sales.
As with the winter sales, the ideal is to go to the shops with a high dose of common sense, trying to avoid busy times and respect the necessary health measures: social distancing, mask to cover the nose and mouth and hand hygiene before touching any product on sale. On the other hand, fewer tricks are needed for virtual shopping, if not that of make sure e-commerce has good return policies garments, if they are not the right size or, live, do not convince us. But when will the sales take place in each region, and how long will they last?
The offers will begin in all regions between 1 and 3 July, with the only exception of Campania, which in the coming days should confirm the date of 23 July – due to the spring closures due to the health emergency – of Puglia and the Trentino-Alto Adige, which will start the discounts respectively on 24 and 16 July. Here are all the dates:
- Abruzzo: Saturday 3 July, for 60 days
- Basilicata: Friday 2 July, for 60 days
- Calabria: Saturday 3 July
- Campania: 23 July (to be confirmed)
- Emilia-Romagna: Saturday 3 July, for 60 days (with a ban on promotional sales in the previous 30 days)
- Friuli-Venezia Giulia: Saturday 3 July
- Lazio: Saturday 3 July (with the possibility of promotional sales also in the previous 30 days)
- Liguria: Saturday 3 July, until 16 August (with ban on promotional sales from 24 May)
- Lombardy: Saturday 3 July, until 31 August (with a ban on promotional sales in the previous 30 days)
- Marche: Saturday 3 July, until 1 September
- Molise: Saturday 3 July, until 1 September
- Piedmont: Saturday 3 July, for 8 weeks (with a ban on promotional sales in the previous 30 days)
- Puglia: Saturday 24 July, until 16 August (with ban on promotional sales from 24 May)
- Sardinia: Saturday 3 July, until 15 September
- Sicily: Thursday 1 July, until 15 September (with the possibility of promotional sales even in the previous 30 days)
- Tuscany: Saturday 3 July (with the possibility of promotional sales also in the previous 30 days)
- Trentino-Alto Adige: Friday 16 July, until 13 August
- Umbria: Saturday 3rd July, until 1st September
- Valle d’Aosta: Saturday 3 July, until 30 September (with ban on promotional sales from 7 June)
- Veneto: Saturday 3 July, until 31 August (with the possibility of promotional sales also in the previous 30 days)

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