Surfing the wave of 80s-influenced pop, Anitta releases new clip

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The singer anita released this Friday (28) his newest clip, “Boys Don’t Cry”. Both the song, with lyrics in English, and the clip are filled with references to the 1980s, and are part of the artist’s new commitment to her international career.

In addition to the name of the song, which alludes to the eponymous hit by the band The Cure, the video pays homage to 80s pop culture. Directed by Anitta and American Christian Breslauer, the clip reenacts scenes from classic films such as “Ghosts Have Fun” and “Priscilla: Queen of the Desert” – and has a tone inspired by the horror of Michael Jackson’s “Thriller” clip.

The song is produced by the famous musician Max Martin, responsible for hits by artists such as Taylor Swift and Britney Spears. Recently, the Swedish producer has partnered with singer The Weeknd, also known for his R&B and disco influences from the 1970s and 1980s. Anitta’s meeting with Martin seems to reaffirm her interest in dialoguing with contemporary pop music trends. .

On January 4, Anitta had already announced her signing with Sony Music Publishing. The worldwide contract is part of the Rio de Janeiro artist’s efforts to consolidate her international career.

Currently, the singer is working on the finalization of her fifth album, “Girl From Rio”, of which “Boys Don’t Cry” is the second single released. With several songs in English and partially recorded in the US, the album is scheduled for release in the first half of 2022.

Reference: CNN Brasil

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